Fall In Love Again With TCBY’s Pumpkin Pie Soft Serve
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Fall In Love Again With TCBY’s Pumpkin Pie Soft Serve

FroYo Brand Brings Back Customer Favorite Flavor in Time for Fall

September 30, 2019 // Franchising.com // BROOMFIELD, CO - TCBY (The Country’s Best Yogurt), the world’s original frozen yogurt brand, is honoring fans by bringing back the highly-anticipated fall flavor, Pumpkin Pie. The flavor will be available for the month of October at participating locations.

Pumpkin pie enthusiasts can enjoy TCBY’s better-for-you version of the classic autumn dessert throughout the month of October. The creamy, Pumpkin Pie-flavored soft serve has delicious notes of clove, nutmeg, cinnamon, ginger and allspice. Guests can indulge in this limited time only treat with the low-fat, gluten-free Pumpkin Pie soft serve offering just 35 calories per ounce. TCBY fans can make signature creations by customizing the scrumptious fall flavor with graham cracker crumbs or whipped cream.

“We are excited to share our beloved Pumpkin Pie flavor again this year,” said Josh Kirschbaum, Chief Executive Officer of Famous Brands International. “Pumpkin Pie is a staple in American homes throughout the fall season and we are proud to offer a twist on the classic dessert for our frozen yogurt lovers.”

As the trailblazers of “FroYo”, TCBY originated in Little Rock, Arkansas in 1981 where it introduced customers to a unique, low fat, full-flavor frozen yogurt concept. Today, TCBY is the only dual soft-serve and hand-scooped frozen yogurt franchise on the market with more than 300 locations systemwide. The brand leads the market in nutrition, taste and product quality, while continuing to evolve to satisfy its ever-growing fan base.

TCBY offers an extensive product line with most yogurt flavors available in low fat, nonfat or no sugar added. The brand also launched its frozen yogurt classification, “Super FroYo," which denotes the most nutritious flavors. These flavors are low-fat and boast three or more grams of fiber, four or more grams of protein, seven types of live and active cultures and are a good source of calcium and vitamin D. TCBY also offers a fun spin on frozen yogurt like banana splits, Chillers, milkshakes, parfaits and Shivers, giving customers a variety of options.

For more information regarding TCBY, including store locations, please visit www.tcby.com. Like TCBY on Facebook at www.Facebook.com/TCBY or follow on Instagram at www.Instagram.com/TCBY and on Twitter at www.Twitter.com/TCBY.

About TCBY

TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations systemwide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, and is still the most nutritious frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit www.tcby.com.

Media Contacts:

Beth Morino

Emma Tiernon




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