Tough Mudder Bootcamp Announces Long-Awaited Area Representative Program
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Tough Mudder Bootcamp Announces Long-Awaited Area Representative Program

Fast-Growing HIIT Functional Fitness Concept Aligned with International Tough Mudder Brand Meets Demand For Opportunity Offering Investors Area Representative Rights

October 09, 2019 // Franchising.com // NEW YORK - In response to overwhelming demand, Tough Mudder Bootcamp, the partner-based HIIT and functional fitness workout aligned with the juggernaut global event series Tough Mudder, has announced the launch of an Area Representative program.

A separate investment from the existing franchise opportunity, the Area Representative program is a high-profile venture designed to give strategic partners a unique chance to invest in a revenue-sharing model with Tough Mudder Bootcamp.

“There has been relentless demand from sophisticated investors who want to power the growth of Tough Mudder Bootcamp with exclusive rights in their own specific territory. Our Area Rep program is in direct response to that demand,” said Dan Henry, Vice President of Sales and Operations at Tough Mudder Bootcamp. “As Area Reps, investors will develop and support a territory by opening studios, selling new locations to new franchisees and supporting the growth of Tough Mudder Bootcamp throughout their local market. It’s exactly what our candidate pool has been asking for. We are confident this program will allow a new wave of sophisticated investors to diversify their portfolios as Area Reps with Tough Mudder Bootcamp.”

Offering significant market share and scalability for future and existing entrepreneurs, the new program provides area representatives exclusive rights to sell or open franchise units in a reserved territory. Area representatives will also oversee training and support provided to the franchisees and their locations, serving as a devoted resource in the local market.

High-level investors who take part in the program will be empowered by a variety of benefits, including the ability to:

  • Leverage global brand equity and earning potential with one of the largest health and fitness brands on the planet.
  • Diversify an investment portfolio with a high-scale growth investment.
  • Develop an exclusive territory-based organization inside of Tough Mudder Bootcamp.
  • Bring in additional revenue streams with a percentage of the initial franchise fees and royalties of studios in your territory.

Area representatives are heads of their own region and responsible for leading and motivating a team of franchise owners as they build market share for this highly-distinguished, partner-based fitness concept within their communities.

Tough Mudder Bootcamp’s partner-based workout draws from the same principles rooted in the Tough Mudder events, fostering a sense of community as class participants work together to accomplish their goals during a 45-minute HIIT-based regimen. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, sprint turfs, weight plates, assault bikes, rowers and an impressive monkey bar rig that expands the possibilities for a wide range of challenges within the space.

With six locations currently open - Denver, Las Vegas, Houston, Portland, Philadelphia and Burlington, MA - and more than 30 in the development pipeline already, Tough Mudder Bootcamp will use the area representative program to expand into attractive U.S. markets with strong demand for functional fitness training and HIIT-based workouts.

The Tough Mudder Bootcamp area representative program is ideal for sophisticated high-level investors who have a passion for the fitness and wellness sector and strong regional business ties. This is a unique opportunity for investors to diversify their investment portfolio with a well-established brand that has a rabid fan base of more than 4 million people. To support its area representatives, Tough Mudder Bootcamp will provide each with customized growth and marketing strategies for their territories.

About Tough Mudder Bootcamp

Tough Mudder Bootcamp LLC was established in 2016 after Tough Mudder saw an opportunity to create a more social and functional fitness concept that allowed people to train together.

Today, Tough Mudder Bootcamp’s partner-based workout draws from the same principles rooted in the Tough Mudder events, fostering a sense of community as class participants work together to accomplish their goals during a 45-minute HIIT-based regimen. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, sprint turfs, weight plates, assault bikes, rowers and an impressive monkey bar rig that expands the possibilities for a wide range of challenges within the space. There are currently seven Tough Mudder Bootcamp studios open across the United States.

For more information, visit https://tmbootcamp.com.

Media Contact:

Gillian Losh
All Points Public Relations
(847) 897-7493
glosh@allpointspr.com

SOURCE Tough Mudder Bootcamp

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