Goldfish Swim School Wins Three Stevie® Awards at 16th Annual International Business Awards®
Premier Learn-to-Swim Franchise Takes Home One Gold and Two Bronze Stevie® Awards
December 03, 2019 // Franchising.com // TROY, Mich. - Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, was recently awarded three Stevie® Awards. The Gold Stevie® Award recognized Goldfish Swim School’s excellence in “Workplace Design,” a Bronze Stevie® Award was presented to brand co-founder Jenny McCuiston for “Woman of the Year - Franchising,” and the brand’s Vice President of Marketing, Shana Krisan, walked away with a Bronze Stevie® in the “Woman of the Year - Advertising, Marketing & Public Relations” category.
This year, the International Business Awards® and the Stevie® Awards for Women in Business both pulled in more than 5,500 nominations across all categories with winners determined by votes from a pool of international executives. Goldfish Swim School won its Gold Stevie® based on its newly designed headquarters, which both embodies its innovative culture and supports the brand’s growth as Goldfish Swim School nears its milestone 100th school opening.
Prior to designing the new office, Goldfish Swim School’s headquarters was spread out across a multi-use building. With steady franchise growth underway, the brand needed a hub for franchisees to complete training for their new business ventures and for the franchise office team to feel creative and unified. An open concept, glass walls, vibrant colors, an indoor pool heated to the brand’s 90-degree standard, and Apple TVs in each meeting room promote more team-based work collaboration across departments when it comes to launching new programs, campaigns and community partnerships.
Jenny McCuiston was awarded the Bronze Stevie® for her notable work in developing a one-of-a-kind curriculum, The Science of SwimPlay®. The comprehensive curriculum is dynamic - a great mix of exercise, drills and games - to help children have fun while learning the core tenants of swimming, ultimately helping to reduce the risk of drowning for children across the country. The structured program makes it easy to use at every Goldfish Swim School franchise. In looking to make an even larger impact, Jenny McCuiston also spearheaded the brand’s partnership with USA Swimming Foundation in order to support their Make a Splash initiative, kicking off the brand’s award-winning Float It Forward cause marketing campaign. Goldfish Swim School runs several fundraiser campaigns throughout the year to raise money and awareness, and help the organization provide the opportunity to learn to swim to even more children.
“There are a lot of strong women leading the charge in the franchise community, so I feel incredibly honored to not only receive this award but to work alongside Shana, whose hard work was also recognized. It’s one thing to provide an excellent service, but it’s another to touch the lives of those you serve, which is something we strive to do every single day,” said Jenny McCuiston, Co-Founder of Goldfish Swim School. “Taking home the Gold for workplace design is the cherry on top, considering the amount of time and care we took in planning every inch of our new space. I can confidently say the design of our office has not only made our team happier, but more collaborative. In our quest to develop a space that was great for training and innovating, we did just that. It’s a great feeling to know that we’re rapidly growing with a stable base here at home,” added Chris McCuiston, CEO & Co-Founder of Goldfish Swim School.
Following an impressive year for the brand, Shana Krisan also earned a Bronze Stevie® Award. After building a robust internal marketing team, Krisan worked to integrate digital marketing technology to help grow consumer awareness, engagement and brand loyalty, earning the organization the first ever Best Digital Campaign Award presented by Franchise Update Media. She also utilized and conducted market research to help the brand’s franchisees thrive in their respective markets. The Bronze Stevie® recognizes Krisan’s role in helping Goldfish Swim School positively impact the communities it serves through marketing campaigns and initiatives such as Float It Forward and Goldfish RX, while also helping the organization to live its core values - a key determining factor for the “Woman of the Year - Advertising, Marketing & Public Relations” award. Within 2019 alone, the marketing team’s campaigns raised more than $200,000 dollars for Float it Forward and the USA Swimming Foundation.
Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School offers swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching more than 138,000 children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. The franchise network spans more than 95 locations across North America, and each school’s number one focus and main priority is always the same - educating children on water safety while teaching them how to swim and respect the water.
About Goldfish Swim School
Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Goldfish currently teaches more than 138,000 students per week to swim and be safer in and around the water. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its 2019 Franchise 500 ranking and Inc. Magazine’s 2019 Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with 95 schools open, and an additional 100+ in development in more than 34 states and Canada.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Fishman Public Relations
SOURCE Goldfish Swim School
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