Slim Chickens Grows Franchise Footprint in Oklahoma and Texas
Leader in Better-Chicken Segment Continues Expansion with Multi-Unit Franchise Agreement
January 24, 2020 // Franchising.com // MUSKOGEE, Okla. - Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, announced today that it has inked a franchise agreement to develop five-units agreement in Southeast Oklahoma and Northern Texas.
Colt Harmon is the entrepreneur bringing Slim Chickens to the region. As a talented multi-concept franchisee, Harmon has extensive experience in the restaurant industry and in real estate development.
“As a true Arkansan, I’ve followed Slim Chickens since it opened its very first restaurant and always knew it was a concept I wanted to be attached to,” said Harmon of his franchise agreement with Arkansas-based Slim Chickens. “The current momentum behind the brand made now the right time to franchise. I’m excited for the months ahead.”
Harmon plans to open in towns and cities across Southeast Oklahoma, such as Muskogee, and into Northern Texas towns like Wichita Falls.
“Colt has exactly the experience and passion that we seek in a franchise partner,” said Jackie Lobdell, executive director of franchise development at Slim Chickens. “His strong connection to the concept and proven restaurant operations experience make him an essential player as we continue to grow Slim Chickens in new markets across the country.”
The better-chicken brand has opened 100 locations across the United States, the United Kingdom and Kuwait, and with more than 350 units in development, the fast-growing brand is well on its way to reaching its goal of 600 restaurants.
Slim Chickens prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” The brand has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
In July, Slim Chickens attracted an equity investment from 10 Point Capital, the private equity firm behind segment leader Tropical Smoothie Café.
The Slim Chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
To learn more about Slim Chickens, visit https://slimchickens.com.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the “better chicken” segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, 100 Slim Chickens locations have opened and 350 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
All Points PR
SOURCE Slim Chickens