Tin Drum Asian Kitchen Signs Agreement to Expand in Atlanta
March 09, 2020 // Franchising.com // ATLANTA - Atlanta-based Tin Drum Asian Kitchen announced today it has signed a two-unit deal with Setul and Trishna Patel to develop Tin Drum restaurants in the Atlanta area. The couple is finalizing location details and plan to open this year.
Setul and Trishna Patel are experienced franchisees in the hospitality industry with operational expertise with hotel brands and office building delicatessens.
“We selected Tin Drum after looking at dozens of restaurant brands because we love the concept and the food, respect and trust the great management team, and see the future as bright for the brand,” said Setul Patel, who graduated from Louisiana State University.
Founded by Steven Chan, Tin Drum has 10 restaurants across the Atlanta and is a hometown favorite. The brand is actively searching for new franchisees in Texas, Tennessee, Alabama, North Carolina, South Carolina, and Florida. It currently and has agreements for restaurant developments in Savannah, Ga., and five units in Houston.
“Once again, our newest franchisees became loyal fans by being customers first and are now turning their passion into a good business,” said CEO Steven Chan. “The opportunity in the Atlanta marketplace and beyond is endless.”
Tin Drum Asian Kitchen provides a break to the everyday to everyone. It is a place to EXPLORE LESS ORDINARY through continental Asian products, urban curbside environment, and the life story of the Tin Drummer.
Tin Drum’s menu is a mash up of bold flavors from Asia’s greatest hits. It features “Not In A Bowl” sidewalk sandwiches and urban garden items inspired by many Asian cultures. Some menu favorites include the Tikka Masala, Singapore Curry Noodles, Thai Curry with Coconut Milk, Korean Fried Chicken Sliders, Saigon Summer Salad, and the addictive Crab and Cheese Spring Rolls. Each meal is prepared on-order using fresh, simple and specialty Asian ingredients, served by Tin Drummer in an environment that evokes the hustle and bustle of a classic Hong Kong-style dai pai dong, or curbside café.
The restaurant’s franchise growth is backed by the private equity firm BIP Capital, majority owner of Tropical Smoothie, who has invested more than $250 million in emerging, high-growth brands across the franchising, software, technology and consumer products industries. BIP Capital leverages its leadership team's deep franchise experience to help emerging brands accelerate growth.
The Tin Drummer Story
In ancient Asian culture, there was the “Tin Drummer,” a part newscaster and part wake-up caller. Each morning, he walked the streets banging a tin drum, gathering people at the lively café to fuel their bodies with food and their minds with current news. He became a legend, an unsung hero who connected people by the simple and unrelenting act of doing.
Today, Tin Drum celebrates the legend of the Tin Drummer, who showed how hard work alone can make a difference. We all are equal and possess the magic potential ready to unleash - “The Same Sun Shines Equally On Those Beneath.” Tin Drum provides a break to the everyday to everyone. It is a place to EXPLORE LESS ORDINARY through continental Asian products, urban curbside environment, and the life story of the Tin Drummer.
Steven Chan, CEO and founder of Tin Drum reckons that when it comes to deciding where to eat out most of the usual choices, well, are just ordinary. “Tin Drum lets you explore its choice of Asia’s greatest dishes in an urban curbside environment that allows you to BE LESS ORDINARY,” said Chan, who is one of the Atlanta’s top restaurateurs who recently opened Vogue Magazine’s 2019 most anticipated all day brunch eatery Pancake Social in Ponce City Market.
About Tin Drum Asian Kitchen
With 11 locations throughout metro Atlanta, Tin Drum Asian Kitchen innovates the Asian food experience through “Less Ordinary” products and urban culture focuses on made-on-order, affordable and all-encompassing Asian food. Inspired by music and life around Asian curbside cafés, the menu packs bold flavors into dishes prepared in an open kitchen. The space invites all budgets, taste buds and styles, introducing guests to thoughtful, modern design and surprising, witty details. For more information about Tin Drum Asian Kitchen, visit tindrumasiankitchen.com.
SOURCE Tin Drum Asian Kitchen
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