GYMGUYZ Expands with Sixteen New Territories in First Quarter; Primed for Further Growth Despite Economic Concern
The industry-disruptive mobile fitness company kicked off 2020 with eight new franchise owners and implemented strategic measures in response to COVID-19 for continued success.
LONG ISLAND, N.Y. (PRWEB) April 23, 2020 - Josh York created GYMGUYZ at his parents’ dining room table in Plainview, New York during the economic crisis of 2008 — so he is no stranger to prevailing in times of hardship and uncertainty. The 250+-unit personal training franchise specializes in bringing the workout to the customer; an early and direct response to convenience-focused trends arising across various industries at the time. Even in the face of COVID-19, another unexpected challenge, GYMGUYZ has aggressive growth goals for this year, and has already kicked off the year with strong growth results.
In the first quarter of 2020 alone, GYMGUYZ added 8 new franchise owners in 16 new territories across Charlotte and Greensboro, North Carolina; Delray Beach, Naples and Fort Lauderdale, Florida; Philadelphia, Pennsylvania and Oakville, Ontario. In addition to expanding its international footprint, GYMGUYZ has confronted the consequences presented to the fitness industry by COVID-19 with a creative and strategic approach focused on supporting its franchise owners with what they need to remain successful.
GYMGUYZ has gone completely digital, offering virtual personal training sessions, streaming weekly workouts via Facebook Live, and lending specialized exercise equipment to clients so they can safely continue their workouts at home. The brand is also offering a Workout Migration Program to those who have gym and fitness program memberships they are temporarily unable to use due to business closures and other COVID-19 related restrictions. Participating locations provide incentives to be used for remote personal training services while those closures and restrictions are in place.
“What COVID-19 has allowed us to do is to go back to our roots and be the scrappy, proactive company that does what it takes to get through hard times. We quickly shifted our core business model to provide support to our franchise owners and a resource for people that need to exercise even when social distancing,” York said. “We are the solution for people who don’t want to go to the gym. “It’s like sitting down for a delicious brownie sundae. Once you take a bite, you need to take another. People are getting a taste of our service and will keep coming back for more because they know what it’s like to have have a convenient, customized and creative workout wherever they please. We feel confident that we will be stronger as a brand and as a franchise system on the other side of this.”
GYMGUYZ’ growth and value as a franchise investment has been reinforced by awards and accolades received in the early part of 2020 including recognition by Entrepreneur Magazine on the publication’s annual list of Fastest-Growing Franchises and Top Franchises to Buy Under $100,000. The brand also received a second place ranking on Franchise Gator’s Fastest-Growing Franchises of 2020.
York has a lot of hope for what’s to come after the coronavirus pandemic. “Regardless of the current crisis, GYMGUYZ will continue offering virtual services, and my guess is that similarly, many in the fitness space are identifying new and creative ways to maintain their revenue streams. Exercise is one of the best ways to boost your immune system and cope with stress, which means we’re not going anywhere. On the contrary, I see this time as evolutionary. There is a lot of innovation still to come.”
GYMGUYZ is # 1 in Home Personal Training providing convenient, customized, and creative workouts wherever you are. Headquartered in Plainview, N.Y., and founded in 2008 by fitness specialist Josh York, the mobile brand utilizes a fleet of franchise vans that bring more than 365 pieces of state-of-the-art fitness equipment and expert coaches to their customers’ doors to drive accountability and provide tailored workouts. In 2019, the brand was recognized as No. 5 on Inc. Mag's 10 Hottest Franchise Businesses in America which highlighted their growth of more than 801% over the last 3 years. GYMGUYZ also scored the second-place spot on Franchise Gator’s annual list of the Top 100 Fastest-Growing Franchises and received recognition as a top Franchise in Entrepreneur's Highly Competitive 41st Annual Franchise 500. Now with over 250 locations internationally, including the United States, United Kingdom and Canada, GYMGUYZ is the fastest growing fitness concept in the U.S. with plans to open another 100+ locations globally in the coming year. Due to the uniquely personalized approach the company takes, GYMGUYZ prioritizes cultivating a high level of trust and respect between trainers and clients. For more information on GYMGUYZ and franchising opportunities, visit https://www.gymguyz.com/.
Through the "Tablets for Seniors" technology donation drive, Scott and his partners are asking people to drop off any old tablets, which the team will refurbish, repair, sanitize and deliver to any nursing homes that voice a need. The stores are offering a $20 gift card to anyone who makes a donation. More than 30 tablets have been donated.
The most recent recipient, Mystic Healthcare and Rehabilitation Center, put a tablet in the hands of senior Betty Revenelle, who is separated from her husband of over 74 years because of COVID-19.
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