fit20 Growing After COVID Shutdown
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fit20 Growing After COVID Shutdown

New Flagship Location to Open in Liberty Place in September

June 18, 2020 // Franchising.com // Stafford, VA - fit20 USA reopened its two Fredericksburg, Virginia, area personal training Studios with social distancing and personal protection processes in place including invitation-only 1-on-1 sessions with personal trainers and a climate-controlled environment to reduce the potential for bacteria and viruses. “I hated missing my weekly workouts and am delighted to be back in the Studio with my personal trainer,” said Michele Price, General Manager of Prince William Marina and member of the fit20 Aquia Park Studio. “The fit20 approach continues to be a safe, effective way for me to stay fit.”

Many members are bringing in family and friends to fit20, especially those concerned about returning to a traditional gym environment. “Our Studios are by invitation only to our members, and our approach is one trainer with only one or two members at a time,” said Studio Manager Tony Plath, CPT. “The fit20 Studio is climate controlled so we can reduce the potential for any virus or bacteria. Using social distancing, disinfecting our equipment between uses, and wearing masks creates an even safer environment for members to work out during this pandemic.”

WGRQ radio host, Dave Adler, is a fit20 member and maintains a regular workout at the Studio. “I tried the gym route. Not for me, and not at my age” said Adler. “With fit20, I’m in and out - no sweat - in 20 minutes. And I like that they're locally owned. Thanks fit20, for making me stronger every week, and keeping me safe. Oh, and it’s really fun too!”

fit20 has seen steady growth since it opened its first East Coast Studio in 2018, providing a safe, results-oriented option for those that are in search of an effective workout alternative to the traditional gym setting.

The fit20 concept is unique as its members meet weekly with a personal trainer for an intense slow-motion resistance training session to ensure a safe and highly effective workout experience. A circuit of specialized strength training machines are used to create a full body workout that increases strength and vitality. The key elements of the fit20 training approach include:

  • always with a personal trainer and by appointment
  • exercise without changing clothes or showering in a climate-controlled environment
  • no distracting music, mirrors or group workouts
  • only 20 minutes per week to achieve maximum results

Based on the success of the existing two Studios in Virginia, fit20usa announced plans to open a new flagship location in Liberty Place in September, the new residential and retail building in downtown Fredericksburg.

“Our newest Studio in Virginia will be larger to accommodate conference and training facilities as we expand our franchise program nationwide,” said Dr. Ben Litalien, Chief Development Officer. “We have sold franchises in Michigan, Florida, and Utah with many more in the pipeline, and the new location in Liberty Place will provide a much-needed state-of-the-art facility to support training of our franchisees and continue meeting the demands in the local market.”

The Company offers a Free-Introductory-Training or “FIT” to demonstrate the fit20 training methodology.

About fit20 USA

fit20 is a unique, high-intensity, 20-minute training method that improves strength, vitality and mental focus. You always work with a specialized personal trainer in a private, noise-free environment geared to accommodate busy schedules and reflect personal physical requirements.  Your once-a-week training session is by appointment, so you never waste time waiting. The climate-controlled environment offers state-of-the-art equipment with individualized attention - no group workouts, distracting music or mirrors. Sign up online for your “FIT” -- free introductory training.  There is no obligation to join, but nothing is better than trying this method firsthand.

About fit20 USA Franchising

Fit20 USA is a Master Franchisee of fit20 BV based in the Netherlands. Offering a single-Studio and a Regional Developer franchise program, fit20 USA Franchising is focused on rapid expansion across the U.S. with strategic partners.

SOURCE fit20 USA

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