Red Roof® Welcomes Alex Cisneros As Senior Vice President of Revenue Generation
June 30, 2020 // Franchising.com // Columbus, Ohio - Alex J. Cisneros has joined Red Roof as Senior Vice President, Revenue Generation. Alex is leading the Revenue Management and Analytics teams, charged with helping to grow revenue and evolving the infrastructure to better support brand strategies. His vast knowledge across the industry and technical skills enhances Red Roof’s yield management strategies and advanced data analytics capabilities.
“As the leader in upscale economy lodging, Alex’s depth of knowledge about dynamic pricing and business intelligence solutions align well with Red Roof’s high-level business growth and goals,” notes Robert Hubbard, Executive Vice President, Operations, Red Roof. “He is a talented and skilled senior leader who is a dynamic addition to our Revenue Generation team and the Red Roof family.”
Prior to joining Red Roof, Alex was Vice President of Revenue Generation and Distribution for Wyndham Destinations. In his role he was responsible for North America’s end-to-end revenue generation process which included revenue management, marketing, analytics, customer experience and distribution. He was also key in transforming Wyndham Destinations from a product-centric to customer-centric organization. Alex played an integral role in Wyndham’s acquisitions and their integration and in implementing joint venture opportunities with other business units.
Alex also worked for New Jersey TRANSIT where he gained extensive operations research and analytical experience and implemented logistics and demand forecasting solutions. Prior to NJ TRANSIT he worked at Delta Services Group and AT&T where he provided consulting services on demand planning, pricing analysis, operations research, customer experience, and consumer analytics.
A native of Ecuador, Alex holds a BA in Economics from Rutgers University and a MS in Management and Hospitality from Fairleigh Dickinson University.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit the Red Roof website.
SOURCE Red Roof®
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