Einstein Bros. Bagels Joins Plant-Based Movement With Denver Test
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Einstein Bros. Bagels Joins Plant-Based Movement With Denver Test

Innovative Bagel Chain Turns Up the Heat, Offers Beyond Meat® Plant-Based Breakfast Sausage in New Spicy Egg Sandwich

July 14, 2020 // Franchising.com // LAKEWOOD, Colo. - Einstein Bros.® Bagels is spicing up breakfast and partnering with Beyond Meat, a leader in plant-based meat, for a limited-time test of Beyond Breakfast Sausage® at three Denver-area locations. Beginning on July 16, the test features the new plant-based Beyond Sausage® Spicy Sunrise egg sandwich.

Not for those who fear spice, the new flavor packed breakfast sandwich features a 100% plant-based Beyond Breakfast Sausage patty on a fresh-baked Green Chile Gourmet Bagel with cage-free eggs, avocado, melty cheddar cheese, and Jalapeño Salsa shmear.

“We wanted to create a menu item that will make your mouth water, so we turned up the heat,” said Chef Chad Thompson, Head of Culinary Innovation at Einstein Bros. Bagels. “We think customers will agree that the Beyond Sausage Spicy Sunrise isn’t your average plant-based sandwich.“

Guests at these Denver-area locations will also have the limited-time option to substitute Beyond Breakfast Sausage on any of their favorite Einstein Bros. Bagels sandwiches, giving people even more plant-based options. For a slight upcharge of less than one dollar, Einstein Bros. Bagels and Beyond Meat showcase their commitment to increasing accessibility of plant-based meat.

Beyond Breakfast Sausage is made with simple, plant-based ingredients, like peas and brown rice, without GMOs, soy, gluten or artificially produced ingredients. By building meat directly from plants, Beyond Meat aims to positively impact growing issues related to human health, climate change, natural resource conservation and animal welfare.

“As consumer interest around plant-based meat continues to grow, we’re thrilled to team up with Einstein Bros. Bagels to test our Beyond Breakfast Sausage in the Denver area,” said Stuart Kronauge, Chief Marketing Officer, Beyond Meat. “At Beyond Meat, we’re on a mission to make delicious, nutritious and sustainable plant-based meat accessible to all, and partnerships with innovative brands like Einstein Bros. Bagels are an important part of that journey.”

The Beyond Breakfast Sausage test will take place at the following three Denver-area Einstein Bros. Bagels locations for a limited time:

  • 9385 S. Colorado Blvd, Highlands Ranch, Colo. 80126
  • 9249 S. Broadway, Highlands Ranch, Colo. 80129
  • 2250 S. Parker Rd., Denver, Colo. 80247

About Einstein Noah Restaurant Group, Inc.

Einstein Bros.® Bagels is part of the Coffee & Bagel Brands family, a leading quick-casual company also known for Caribou Coffee®, Bruegger’s Bagels®, Noah's New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that's always baking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and premium double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia.

About Beyond Meat®

Beyond Meat, Inc. (NASDAQ:BYND) is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, Eat What You LoveTM, represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of plant-based proteins were available at approximately 94,000 retail and foodservice outlets in 75 countries worldwide as of March 28, 2020.

SOURCE Einstein Noah Restaurant Group, Inc.



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