MOOYAH Burgers, Fries & Shakes Adds Housemade Chips and Cookies to its Permanent Menu Based on Guest Demand
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MOOYAH Burgers, Fries & Shakes Adds Housemade Chips and Cookies to its Permanent Menu Based on Guest Demand

The fast-casual, “better burger” brand is updating its menu with new and delicious items that Guests crave

September 22, 2020 // Franchising.com // DALLAS - MOOYAH Burgers, Fries & Shakes, the fast-casual restaurant concept that’s known for its mouthwatering, made-to-order “better burgers,” is updating its beloved menu with new and delicious items to continue to bring its Guests the foods they crave. The menu, which began its rollout on September 15, has been thoughtfully designed with changing consumer demands in mind that have evolved in response to the COVID-19 crisis.

MOOYAH’s revamped menu will include upgrades to the brand’s classic cheeseburger offering and officially add its cookies and housemade potato chips to the menu. Chips and cookies were introduced as limited offerings to the online menu in the spring at an affordable price point. The menu additions also travel well for off-premise dining while supporting MOOYAH’s franchisees by driving incremental sales.

"Since COVID-19 hit, we have been laser-focused on providing our Guests with menu items that bring Guests comfort and make them happy during a stressful time, while also supporting our Franchise Owners with new ways to drive revenue,” said Tony Darden, MOOYAH Burgers, Fries & Shakes President. “Chips and cookies have always been a part of our catering program, and they lead to a great to-go experience, so it was an easy decision to add them permanently to our menu as Guest demand has increased for these addictive menu items.”

MOOYAH’s housemade chips are cut fresh daily from whole Idaho potatoes and seasoned with the brand’s signature fry seasoning. The chips will be available as a combo option in adult and kids meals as well as a side in both personal and shareable sizes. MOOYAH’s classic hand-cut french fries will continue to be available to order, but as the number of delivery and to-go orders continue to rise during the pandemic, the brand wanted to provide chips as an additional to-go alternative — noting that 85 percent of chip sales in test locations were to-go or delivery orders.

The Shake section of MOOYAH’s menu will now be called Shakes + Cookies and will include chocolate chip cookies that are baked fresh daily along with its seven shake flavors made with 100% real ice cream.

The MOOYAH Single Cheeseburger will be featured instead of the MOOYAH Double Cheeseburger (The MDC) as a more affordable option for Guests. The soon-to-be fan favorite is made with 100% Certified Angus Beef®, topped with American Cheese, Lettuce, Tomato and MOOYAH Sauce on a Potato Bun. MOOYAH has also continued its partnership with Avocados From Mexico (AFM), adding the AFM fresh seal next to Fresh Avocado in its Build-Your-Own section of the menu and on all digital menu formats. Freshly sliced and heart-healthy, MOOYAH believes avocados are a great addition to any burger.

MOOYAH will continue the menu rollout through October 7.

More details on options available at each MOOYAH location can be found on their website.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand-cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, 100% Certified Angus Beef® brand burgers, all natural Jennie-O® turkey burgers and Dr. Praeger’s black bean vegan burgers. MOOYAH's non-GMO potato and multigrain buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 20 free sauces and toppings made from garden-fresh veggies. MOOYAH guests can choose from seven flavors of 100% real ice cream shakes, including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. While many guests dine in-restaurant, MOOYAH also offers online ordering, delivery and carry out for guests on the go as well as a loyalty app.

SOURCE MOOYAH Burgers, Fries & Shakes

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