Walker Hayes and IHG® Hotels & Resorts Bring “Holiday Inn® to You” with Drive-In Concert Series
RIAA Double Platinum® country music star to perform socially distant shows at four Holiday Inn properties across the Southeast and Midwest
September 23, 2020 // Franchising.com // IHG® Hotels & Resorts, one of the world’s leading hotel companies, and its iconic Holiday Inn® brand have partnered with country music artist Walker Hayes to bring live music to several Holiday Inn hotels in the form of drive-in, socially distant performances. The “Holiday Inn to You” tour, a nod to a line in Hayes’ latest hit single “Trash My Heart,” kicks off Saturday, September 26 and continues through the end of October.
Walker Hayes, singer-songwriter with Monument Records, said: “We’re excited to partner with the Holiday Inn brand to bring drive-in shows to fans and music lovers, who have all sorely missed live music this year, in a safe way. I grew up staying at Holiday Inn hotels as a kid, so mentioning them in song was a way for me to celebrate all the great memories I made with my family. I’m looking forward to helping attendees make new memories at Holiday Inn hotels with their friends and family during the tour.”
Music is a huge part of the Holiday Inn brand’s DNA, from its very name to the iconic artists and bands that have walked through the doors. The brand has been featured in some of the greatest songs and pop culture moments over the past several decades. In fact, more than 50 songs mention “Holiday Inn,” and several hits have originated as scribbled lyrics on the hotel’s stationery. Earlier this summer, Hayes performed a surprise set at the Holiday Inn Nashville-Vanderbilt hotel during its famous weekly Songwriters’ Night at the legendary Commodore Grille.
The “Holiday Inn to You” tour is a continuation of the "We’re there" global marketing campaign that celebrates authentic moments of human connection. The shows provide attendees with a safe, responsible way to come together in person for an unforgettable experience.
Raul Ortiz, Vice President, Global Marketing Holiday Inn & Holiday Inn Resorts, IHG, said: “Music brings people together from all over, which most of us have missed during the pandemic. The ‘Holiday Inn to You’ tour celebrates the return of live music at Holiday Inn hotels and will provide music lovers with a fun, safe and unique way to come together to experience one of their favorite artists. We look forward to showcasing the brand’s signature warm, welcoming service to guests in a new, exciting way.”
- The tour stops and presenting Holiday Inn hotels include:
- Holiday Inn Atlanta/Roswell (Georgia)
- Holiday Inn Indianapolis Airport (Indiana)
- Holiday Inn Knoxville West-Cedar Bluff Rd. (Tennessee)
- Holiday Inn & Suites Memphis Southeast-Germantown (Tennessee)
Each exclusive show is open only to fans who win free tickets through radio and online giveaways in each market.
Providing a clean, safe experience with the wellbeing of every guest in mind is now more important than ever. Attendees are encouraged to remain in their cars, where possible, wear appropriate protective gear and socially distance while enjoying the show. Seating capacities and parking configurations for each outdoor show will be reviewed and compliant with the current local and federal guidelines. Learn more about the IHG Way of Clean, which extends the company’s long-standing commitment to rigorous cleaning procedures at all its hotels worldwide with additional COVID-19 protocols and best practices, in partnership with industry leading experts Cleveland Clinic, Ecolab and Diversey.
Since the first hotel opened in Memphis in 1952, the Holiday Inn brand has played a pivotal role in bringing people together. Now with hotels all over the world, the brand remains true to its initial purpose - to be a place where everyone is welcome, and guests can focus on spending quality time with others - helping make the world a little bit smaller.
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,900 hotels and approximately 883,000 guest rooms in more than 100 countries, with over 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 400,000 people work across IHG's hotels and corporate offices globally.
Visit the IHG website for hotel information and reservations and IHG rewards webpage for more on IHG Rewards Club. For our latest news, visit their news webpage and follow us on social media at: Twitter, Facebook, and Linkedin.
SOURCE IHG® (InterContinental Hotels Group)
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