Edible® Reaches Significant Growth With 63 New Signed Agreements
The World’s Leader In Gifts and Treats Welcomes New Franchise Owners, Announces 60% Sales Increase in August, Launches FruitFlowers
September 25, 2020 // Franchising.com // ATLANTA - Edible® continues its momentum for 2020 with the addition of 63 new franchise agreements, 22 signing in August alone. By continuing to bring joy and comfort to its customers, the brand has attracted new entrepreneurs who are inspired by the brand’s resiliency and impressive growth.
Since the beginning of the year, Edible has signed 63 new franchise agreements with operators that plan to bring the brand to appealing markets including Miami, Houston, Austin, Northern & Southern California. The signings also include states where Edible continues to dominate including Connecticut, Georgia, New Jersey, North Carolina, South Carolina and Virginia. In addition to the 22 new signed agreements last month, Edible also saw a 60% increase in August sales year over year.
“While Edible stores continue to flourish, it’s an exciting time to onboard new franchisees that are eager to grow alongside the brand,” said Patricia Perry, vice president of franchise development. “With every signed agreement, we’re welcoming new people with unique perspectives and authentic skillsets that help make the Edible experience their own. We’re thrilled to make an impact on their lives, and we anticipate that this collective momentum will remain strong throughout the year”
Joining in Edible’s exciting development news, the brand also recently launched its first ever floral product line with the introduction of FruitFlowers. The line includes fresh-cut flowers and is available at all Edible stores as individual floral bouquets or paired with Edible’s premium 12-count box of fresh fruit dipped in premium chocolate.
After 20-plus years in business, Edible continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests. In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.
Edible’s sights are now set on expanding nationally and internationally with franchise operators that have a proven track record of success. The current growth markets in the United States are Alaska, Arkansas, Florida, Oregon, Nebraska, Montana, Utah, Wyoming and other select key markets.
Those interested in opening an Edible franchise should be multi-unit operators with a proven track record of success within the franchise industry, deep ties to their community with the ability to invest between $173,660 and $409,700
About Edible Brands®
Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,000 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes and other treats can be ordered through any local Edible store or online at edible.com. Edible has franchise opportunities available in a number of key markets in the United States and Canada. For more information about owning an Edible please visit their website.
SOURCE Edible Brands®
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