Edible® Increases Corporate Staff by 27% During Pandemic
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Edible® Increases Corporate Staff by 27% During Pandemic

  • Atlanta headquarters team grows as brand continues breaking company records in 2020
  • Brand intends to continue hiring surge to grow current headquarters team headcount by at least another 25%
  • Franchise locations also expanding teams in advance of holiday season

October 27, 2020 // Franchising.com // ATLANTA - Edible®, the world’s largest franchisor of fresh fruit arrangements and other treats, expanded its corporate staff from 150 to 190 team members since March, reflecting a 27% increase in staff to support a growing demand for Edible’s products and services during the pandemic.

New hires include additions to both the Edible team as well as to Netsolace, the technology solutions arm of Edible Brands. Many of the new roles now filled through these staff increases are in the information technology, eCommerce and franchise development departments, which have all experienced significant growth over the past year.

“In the midst of this global health crisis, Edible customers have relied heavily on our support center and our franchise system to deliver essential, nutritious products as well as our signature gifts,” said Tom Horn, Vice President of Human Resources of Edible Brands. “As a result, we have consistently surpassed our sales records while introducing innovative new products on a nearly monthly basis. We’ve had to significantly expand our team in order to support and sustain our systemwide growth, and we plan to continue this hiring surge by increasing our corporate team by at least another 25% in the coming months.“

Horn added that the newest members of the corporate team have added new levels of talent and experience that have made an immediate impact on the growing organization.

Among the new Edible executives are Kara Rich as Director of Licensing, Naheed Adil as Project Director and Isyol Cabrera as Director of Real Estate and Construction. Executive additions to the Netsolace team include Andrew Soltis as Informational Technology Director and Joseph Reiter as Director of Products.

In addition to expanding its corporate team, Edible franchise owners are in the process of growing their teams as well as seasonal hiring is projected to create up to 10,000 holiday positions across Edible stores in the United States and Canada. Furthermore, as many as 30 new Edible stores are scheduled to open and will be looking to onboard staff in the coming months as a result of the brand’s accelerated franchise development growth.

“We are grateful and proud that we are able to provide new job opportunities at a time when the national unemployment rate is so high,” said Horn. “As we continue to grow our business, we intend to continue contributing to the global economy with even more staff increases in the coming months and years.”

For more about Edible’s full-time, part-time or holiday job opportunities, visit Edible Careers webpage.

About Edible Brands®

Edible Brands is the parent company of Edible, the world's largest franchisor of stores offering all-natural fruit snacks, dipped treats and fresh fruit arrangements with more than 1,100 locations worldwide. Since its founding in 1999, the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included among the "Inc. 5000" list of the fastest growing privately-held companies. Edible fresh fruit arrangements, chocolate Dipped Fruit™, fresh fruit smoothies, fresh produce boxes, FruitFlowers, Bakeshop goods and other treats can be ordered through any local Edible store or online. Edible has franchise opportunities available in a number of key markets in the United States and Canada. For more information about owning an Edible please visit the company website.

SOURCE Edible Brands®



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