Get Ready to Bare Your Beauty San Antonio: LunchboxWax Signs Agreement to Open Three Locations
Local Entrepreneur to open the Brand’s 5th Inclusive Waxing Salon in Texas
October 29, 2020 // Franchising.com // BOISE, Idaho - LunchboxWax, the premier full-service, speed-waxing concept, will soon open its first San Antonio location at the Alon Town Centre.
The brand announced it has signed an agreement with native San Antonio resident and seasoned entrepreneur, Denise Reetz. As a product manager and Realtor for most of her career, Reetz will be utilizing her extensive expertise in business management and marketing to open three locations in San Antonio with the first salon expected to open in March 2021.
“I come from an entrepreneurial family and have always known that I wanted to go into business for myself,” said Reetz. “Once I came across LunchboxWax, I fell in love with the brand and the idea of building up women to help them grow both professionally and personally. The brand’s culture resonates well with my leadership style. LunchboxWax is growing rapidly and I’m excited to bring the concept to San Antonio. With our diverse community, combined with the mostly warm year-round weather, LunchboxWax is a perfect fit for the San Antonio market.”
The LunchboxWax salons in San Antonio will offer a full range of hair removal services from top to toes, bottoms to brows and cheeks to chest. Using its proprietary three-step speed-waxing process, LunchboxWax has a “soft wax” technique that is more effective and less painful than traditional waxing. As the local owner, Reetz will be leading waxologist recruitment, prioritizing talented estheticians that are passionate about providing an unparalleled guest experience.
“As a brand, we see immense potential for growth throughout Texas and Denise is the perfect person to kickstart our expansion in San Antonio,” said Christo Demetriades, COO of LunchboxWax. “Her impressive management background, paired with the dedication she has shown to implementing LunchboxWax’s culture, will be the perfect combination for success in San Antonio. We’re looking forward to seeing the community’s reaction to our brand and watching Denise continue to grow alongside LunchboxWax.”
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