World Gym Appoints Celebrity Trainer Gunnar Peterson As Global Ambassador Of Fitness
Peterson to Mentor World Gym’s Network of Personal Trainers & Create On-Demand Fitness Content for Members
October 29, 2020 // Franchising.com // Newport Beach, California - World Gym International, the iconic global fitness brand, has named celebrity personal trainer Gunnar Peterson its Global Ambassador for Fitness. World Gym will serve as Peterson’s exclusive health club partner. Additionally, Peterson will be filming workout content for World Gym’s upcoming on-demand training platform and mentoring World Gym’s global network of trainers to enhance Personal Training programs at participating World Gym locations.
“World Gym’s growth into an iconic brand was fueled by the organic connection between Hollywood and a leading-edge approach to fitness training. As a globally known trainer with both top professional athletes and celebrity clients, Gunnar embodies the combination that created the World Gym legacy.” said Lewis Stanton, Chief Executive Officer of World Gym. “Gunnar is giving our members online and in-gym access to his deep experience in training elite athletes and A-list celebrities.”
Gunnar Peterson, World Gym’s Global Ambassador for Fitness added, “World Gym helped to create the entire modern fitness industry, which is why I started my career there. I am so excited to bring things full circle as their Global Ambassador of Fitness. World Gym is helping me share my training philosophy with World Gym members on 6 different continents. We’re going to help a lot of people get in the best shape of their lives.”
Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar is also the Los Angeles Lakers’ Director of Strength and Endurance. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques. With over 28 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and (sometimes risky) humor only add to the effectiveness of the experience his clients enjoy. With a client list as diverse as his training methods, Gunnar emphasizes strength training modalities that can be transferred from the gym to daily life, from training camp to championship game.
Peterson will be making appearances at select World Gym locations over the next two years. To sign up for more information on World Gym’s upcoming on-demand training platform and the new personal training programs at your local World Gym, visit worldgym.com/gunnar. For more information on becoming a World Gym owner, visit WorldGymFranchising.com.
About World Gym International
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.
SOURCE World Gym International
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