Auto Care Association’s Women in Auto Care Recognizes Ziebart for Innovative “Z-Moms” Campaign
Leading Automotive Appearance and Protection Franchise Speaks to Female Customer Base; Award-Winning Campaign Takes Top Honors for ‘Outreach to a Female Audience’
November 10, 2020 // Franchising.com // Troy, MI - Ziebart, the global leader in vehicle appearance and protection services, has been recognized by the Auto Care Association’s Women in Auto Care for its “Z-Mom’s Campaign,” which received top honors in the ‘Outreach to a Female Audience’ category in the organization’s annual Automotive Communications Awards.
The association’s Automotive Communications Awards recognizes organizations that provide automotive information through outstanding efforts in advertising, marketing and public relations. Ziebart’s “Z-Mom’s” campaign was among several submissions in the business-to-consumer vertical. The creative campaign was selected for its ability to connect with the brand’s growing female audience on topics that are important to them in a lighthearted, approachable and engaging way.
Ziebart’s “Z-Mom’s Campaign” features real-life discussions with four women who embody the traits of the brand’s core consumer, busy mid-life moms with a mile-long to-do-list. In the discussions, shared in video format on social media, each mom had received an interior car detailing from Ziebart and talked about the importance of car cleanliness in relation to overall family health, alongside proper ways to protect large family investments – like the vehicle. The campaign was released in a three-episode stint on Ziebart’s Facebook page.
“Health and safety measures were on the top of everyone’s mind throughout the early stages of 2020, so with that in mind we wanted to address this in a creative way to resonate with our female customer base. The goal of our social media campaign was to share authentic stories from moms that would have other moms laughing, nodding, and walking away with a newfound respect for proper car care,” said Larisa Walega, the Vice President of Marketing at Ziebart International Corporation. “I am so proud of our team’s creativity, attention to detail and execution of the entire project. We are honored to be recognized among other leading automotive aftermarket brands and look forward to continued creativity in the years ahead and growing our relationship with the Auto Care Association.”
As the No. 1 option for vehicle appearance and protection services, Ziebart is the expert for all-things automotive cleaning, enhancement and protection. From rust protection to detailing, paint protection to window tinting, sprayed-on bedliner to accessories, Ziebart cleans and protects vehicles to protect consumer’s second biggest investment. To continue its mission of helping vehicle owners around the globe keep their vehicles like-new for longer, Ziebart is actively seeking qualified franchise prospects to join a team backed with more than 60 years’ experience in automotive franchising, marketing and more for a rewarding, best-in-class investment opportunity.
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