Virginia Multi-Unit Operators Open New Edible® Store in Newport News
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Virginia Multi-Unit Operators Open New Edible® Store in Newport News

The Second Location from this Local Duo Brings Delights to New Customers in the Tidewater Region

November 13, 2020 // Franchising.com // NEWPORT NEWS, Va. - The Shahs, current Virginia Edible® franchisees, launched their ownership of an established store location in Newport News on October 28. The store is located at 340 Oyster Point Road and adds to the world’s leader in gifts and treats’ 30-plus store count in the state of Virginia.

With 1,000-plus locations domestically and internationally, the Shahs second Edible® store will help the brand serve communities in the Tidewater region. The recent opening greatly contributes to the brand’s strategic growth and development across the East Coast.

“After opening our first Edible® location in 2016 to great success, we were looking for another opportunity to work with the brand to serve those near our home community of Chesapeake,” said Maulin Shah. “We were excited to partner with the Edible® team again as they have always supported our store and helped us through every step of the process. The brand’s operations are very easy to maintain for new and seasoned business owners alike, who are looking to expand their portfolio.”

As members of the local Chambers of Commerce and Entrepreneurs organization, the Shahs are very engaged with their neighbors and the local small business community. In addition to Newport News, the new store will serve customers in Hampton, Williamsburg and Yorktown. The store currently has six employees, with plans to hire another store manager and sales manager to aid with the location’s development.

“We are always happy when existing franchisees choose to partner with our team again. These opportunities are key to expanding the brand’s reach and awareness in new communities,” said Patricia Perry, Vice President of Franchise Development. “For more than 20 years, we have been filling our system with qualified leaders that will help expand our presence nationwide and I am confident the Shahs will continue to do a great job representing Edible® in Virginia.”

After 20-plus years in business, Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s® insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests. In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.

SOURCE Edible Brands®

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