Pirtek Auburn Hills Boosts Service Coverage in Michigan
Opening of new franchise in northern Detroit area supports booming construction, manufacturing, and machine building industries
November 17, 2020 // Franchising.com // Auburn Hills, Michigan - In the heavily industrialized city of Detroit and surrounding areas, businesses rely on hydraulic machinery every day. Industries such as construction, manufacturing, machine building, and waste management provide steady work for the five Pirtek franchises that have been operating in the state for quite some time now. Automakers, General Motors, Ford, Fiat Chrysler, and many others chose the area for their state-of-the-art facilities. Entrepreneur, Eric Lacoste, saw the growing industry in the area as an opportunity and decided to open a new franchise; Pirtek Auburn Hills. His mobile service will improve Pirtek’s response time and service coverage to the suburban area about 20 miles north of downtown Detroit.
With the addition of his new franchise, Pirtek Mobile Service Vehicles will be positioned closer to the northern side of the metro area. This will enable technicians to respond faster to customers and focus more closely on the needs of those in the areas of Auburn Hills, Troy, Rochester, Pontiac, Birmingham, West Bloomfield and Clarkston.
Eric is uniquely qualified to serve customers in the area, and anticipate their needs. He has a 12 year background in the automotive manufacturing industry near Detroit. With an engineering masters in mechanics and electricity and an MBA focused on mid-cap companies, he has served in a variety of positions in purchasing, sales, controlling, operations and general management. He even has some construction experience, as he managed work sites in the early years of his career, before moving to the US from Europe. Eric says he “will leverage his management and industry background, problem solving skills, entrepreneurial & service-driven spirit, and his long-term presence in the area as assets to better serve Pirtek customers.’
Eric’s new Pirtek franchise is starting out offering mobile service exclusively, providing on-site hydraulic and industrial hose services. This business structure is what is known as a Tier 2 within the franchise structure. This option enables entrepreneurs to start a franchise at a lower point of entry, by keeping their inventory in a small warehouse or storage facility and leasing two vehicles. The standard Tier 1 model requires a franchisee to have a full Service & Supply Center staffed with six team members and at least two Mobile Service Vehicles. Tier 2 owners are expected to advance to a Tier 1 location in three years.
The only franchise brand of its kind in the United States, Pirtek USA specializes in hydraulic and industrial hose services through its locations throughout the country. Pirtek team members are available 24/7 to provide onsite repairs to hydraulic and industrial hoses, thanks to the company’s specially equipped Mobile Service Vehicles. Pirtek boasts more than 400 franchise locations in 23 countries around the world. Nearly 100 of those businesses are within the US.
When looking to start his own business, Eric was drawn to the Pirtek franchise network because of the business-to-business structure, and the scalability of the model. He says “he took Pirtek’s history into account, and that the model is mature and has been proven to work.” So far, Eric says he has enjoyed the support he has received from Pirtek USA throughout the start-up process, which included thorough hands-on instruction for himself and his employees. He says that this training served to build expertise on top of the core values of integrity, reliability and trust that he has instilled in his team.
Eric has very clear objectives for the future of his business and his family. He plans to operate two Pirtek Mobile Service Vehicles for a short time, providing on-site service. He has plans to accelerate the growth of his franchise, and ultimately transition to a Tier 1 franchise in 2022. This step will include a full brick-and-mortar Service and Supply Center to provide counter service as well. Eric envisions eventually “passing the flame” of his business to one of his six children, and looks forward to the day when they join him in working at Pirtek. Although Eric has spent 15 of the last 20 years in the US, he was born in France. His wife was born in China and has worked for the past 16 years with FORD. Coming from such diverse backgrounds, Eric says his family “embrace differences as they make our communities stronger and more resilient.”
SOURCE Pirtek USA
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