LunchboxWax Smoothly Arrives in Virginia with First Salon Opening
Local Entrepreneur to Bring Brand’s High-End Waxing Experience to Sterling
January 22, 2021 // Franchising.com // BOISE, Idaho - LunchboxWax is officially entering the Old Dominion state on January 30. The new salon, located in the Cascades Overlook Plaza at 21435 Epicerie Plaza, Suite 125 in Sterling, will bring the brand’s high-end waxing experience to the community.
Owner and Virginia native, Stephanie Hasenei, will be the first to bring this inclusive and body-positive brand to her community and the state at large. The salon operations will closely follow local county guidelines and COVID-19 protocols, keeping guests and waxologists safe during the opening festivities. As a bonus, from January 30 to February 6, the location will offer a Premier Series waxing package allowing customers to buy five waxing treatments and get two free.
“After months of development, my team and I are finally ready to open our doors to the Sterling community,” said Hasenei. “As someone who is extremely passionate about wellness, health and promoting self-love, bringing the LunchboxWax brand to the area is such a privilege. I am looking forward to engaging with the guests in the area and giving them the high-end and chic treatment that LunchboxWax brings every day.”
The forthcoming LunchboxWax salons will offer a full range of hair removal services from top to toes, bottoms to brows and cheeks to chest. Using its proprietary three-step speed-waxing process, LunchboxWax has a “soft wax” technique that is more effective and less painful than traditional waxing.
“Having a local like Stephanie spearhead LunchboxWax’s charge into Virginia for the first time has been exciting to watch,” said Christo Demetriades, COO of LunchboxWax. “Her extensive knowledge of the region, background in sales and passion for promoting wellness aligns with our company values, making her the ideal partner for LunchboxWax. We are excited for Stephanie to open her first location in Sterling and give the community a new salon where they can experience high-end personal care firsthand.”
All Points PR
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