MOOYAH Burgers, Fries & Shakes Closes Out 2020 By Welcoming 18 Stores into the Million Dollar Club
On top of stellar sales, the rapidly expanding better burger franchise signed agreements to develop 17 new restaurants in 2020 and plans to open 16 more in 2021.
PLANO, TEXAS (PRWEB) January 26, 2021 - Despite a year rife with challenges for the restaurant industry, MOOYAH Burgers, Fries & Shakes announced that 18 of its stores joined the franchise’s Million Dollar Club - a group of restaurants who have pulled in at least $1 million in sales - by the end of 2020.
Among this year’s million dollar club inductees: three new MOOYAH locations that were in their first twelve months of operation, as well as four existing locations that were able to crack the million-dollar mark for the first time in 2020. Additionally, 25 locations posted year-over-year net sales gains.
“It was interesting to us how many stores grew sales in 2020,” Mike Sebazco, Vice President of Operations said. “We were able to onboard a third-party delivery strategy, implement curbside delivery and make it easier to buy from us. I know a lot of other brands in the industry did not enjoy that level of success.”
Set against the backdrop of pandemic lockdowns and dining room size-restrictions, the stellar performance caps a busy year for the brand. MOOYAH opened seven stores, representing a 10% increase in the number of MOOYAH locations, and completed five full store reimages. In 2020, the brand unveiled its first updated restaurant design, featuring dining room seating zones created to accommodate community dining, dedicated third-party delivery and pickup shelving, closed kitchens, digital menu boards and an overall more modern vibe.
Additionally, 30% of new stores were opened by existing Franchise Owners, attesting to the faith investors have in the brand’s future as evidenced by the leadership team’s all-hands-on-deck approach to franchise support.
“From the beginning of the pandemic my ask was that we stay focused on how best we can support our Franchise Partners,” said Tony Darden, MOOYAH’s President. “Our owners are the lifeblood of MOOYAH, so being able to show fluidity in our initiative implementation process was paramount. At the core of this was being steadfast in our conviction that there would be no layoffs amongst the corporate support team, thus alleviating any personal concerns to focus on supporting our Franchise Owners.”
“Not only did we not lose any projects that were on the board, we actually gained a couple,” Sebazco said. “We were able to attract refugees from other brands that weren’t getting support.”
“We have a lot of wind in our sails right now,” says Sebazco. “We have a lot of initiatives that will continue our upward trajectory this year and beyond.”
In addition to building Guest excitement with limited-time offers and an improved app that will make ordering easier, the brand plans to roll out more digital menu boards, giving locations the flexibility to dynamically adjust prices and updates.
And going into 2021, MOOYAH will continue the store remodeling programs that started in 2020, providing improved in-store experiences for its Guests, planning for 10 existing location remodels. Additionally, Guests will also soon have the option to use a kiosk at select stores, with five new locations already signing up for kiosk ordering as an additional point of sale option.
SOURCE MOOYAH Burgers, Fries & Shakes
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