Edible® Officially Enters Billings; Multi-Brand Operator Signs Agreement to Open Two Stores
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Edible® Officially Enters Billings; Multi-Brand Operator Signs Agreement to Open Two Stores

The World’s Leader in Fresh Fruit Bouquets Announces Second Montana Store is Coming Soon

February 03, 2021 // Franchising.com // BILLINGS, Mont. - Edible® announced today it has signed an agreement for its second location in Montana with an esteemed franchise restaurant operator team at the helm. Robert Zarbock, Azure Zarbock and Kimberly Schwindt will together manage operations at the new store.

The team joins the company with plans to open the first location in the town of Billings, while eyeing Missoula as the next market for expansion. The initial store in Billings is expected to open sometime in March 2021.

“After working many years as a franchise operator, I was looking for an opportunity to diversify my portfolio and bring a delicious new concept to my hometown,” said Robert Zarbock, a Billings native. “Edible® was the perfect brand to partner with as its commitment to constant innovation and strong business model was a great opportunity from an owner’s standpoint. Also, as a huge health-nut the product is simply delicious giving consumers a way to indulge their sweet-tooth in a healthy manner. Azure, Kimberly and I are looking forward to joining the Edible® team and extending the brand’s reach into Montana.”

Together the team brings a strong track record of business ownership and management experience to the table as they begin their journey with Edible®. This dynamic trio is excited to serve their community and use their location as a way to continue giving back. Azure and Kimberly will manage and operate the new store alongside Robert as franchise owner and investor. The team plans to hire local employees to help run the Billings Edible® store.

“We are excited that Edible® is once again entering the state of Montana. Our strong business model consistently attracts experienced franchise operators like Robert and it is these partners that have helped the brand expand across the nation,” said Patricia Perry, vice president of franchise development at Edible®. “With more than 20 years of franchise experience, I am confident this dynamic team will be successful in leading the new Billings location and introducing Edible® to this new city.”

Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From bouquets to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s insulated trucks with contact-less delivery through its seamless e-commerce system. Edible’s ongoing commitment to innovation is the driving force in delivering a memorable, celebratory retail moment for guests. In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.

SOURCE Edible Brands®

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