Sola Salon Studios Opens 60 New Locations and Achieves 15% Increase In Stylist Lead Volume In 2020
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Sola Salon Studios Opens 60 New Locations and Achieves 15% Increase In Stylist Lead Volume In 2020

Fast-Growing Salon Studios Franchise Signs 43 Development Agreements to Open 113 New Salons Across North America

February 10, 2021 // // DENVER, Colo. - Sola Salon Studios is reporting significant growth in 2020, opening 60 new locations and signing 43 franchise agreements to develop 113 new salons throughout the U.S. and Canada over the next several years. Of the 43 new agreements, 26 were signed with new franchisee groups and all but one joined after nationwide shutdowns of salon businesses as a result of the COVID-19 pandemic. This strong performance through an unprecedented year, coupled with the brand’s reputation as the leading salon studios franchise, has positioned Sola for tremendous future growth as it remains on track to eclipse 600 locations in 2021.

“While 2020 brought unique challenges to Sola and our industry overall, it presented the opportunity for us to band together and unite in ways we never thought of before, and showed us just how resilient we are,” said Christina Russell, CEO of Sola Salon Studios. “Reflecting on the last year, I am humbled and incredibly proud of our home office team, our franchisees and every single one of the 16,000+ independent beauty professionals that call our brand home. When I think of all we accomplished during a time of such uncertainty, I have never been more excited and optimistic about for our brand’s future.”

In addition to its ongoing growth and development success, Sola Salon Studios saw a +15% increase in beauty professional lead volume year-over-year in 2020. In contrast to open concept footprints found in most traditional salons, each of Sola’s locations features a collection of 20-40 boutique, move-in-ready salon studios with floor-to-ceiling walls and glass doors that fully close, allowing stylists to operate their individual businesses in the safety of a completely private one-on-one space. Sola’s unique layout and intentional design resonated with many beauty professionals and their clients as they navigated updates related to COVID-19 and ongoing social distancing measures stemming from the pandemic.

In July 2020, Sola Salon Studios became the flagship brand of newly-formed holding company, Radiance Holdings with CEO Christina Russell at the helm. Radiance, which represents a collection of premier brands in the beauty, wellness and self-care sector, is comprised of Sola and The Woodhouse Day Spa, a high-end day spa franchise, as well as BeautyHive™, an e-commerce platform providing a convenient, economical way for Sola independent beauty professionals to get their backbar supplies without the hassle of distributors or store visits. BeautyHive™ is the latest platform that Sola has created for its stylists with the goal of making their lives easier and helping their businesses grow. Since its inception 17 years ago, Sola has remained committed to technology and innovation to better support its rapidly growing community of more than 16,000 independent beauty professionals. With proprietary tools like its SolaGenius application and BookNow website feature, the brand continues to be regarded as the leading franchise concept in the salon studios sector.

Sola Salon Studios leads the largest segment within the $64 billion salon services market, more than doubling in size in the last five years. As the most dominant brand in the segment, Sola Salon Studios has created a turnkey solution for beauty professionals to explore a better life as an entrepreneur, and has led the way as the largest salon studios concept.

SOURCE Sola Salon Studios



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