Full Steam(ed Rice) Ahead! Teriyaki Madness Expands Its Leadership Team and Increases Corporate Support for Franchisees
After opening a whopping 30 new shops in 2020, 25 amid a pandemic, the rapidly-growing fast casual teriyaki shop franchise is expanding its corporate team to give franchisees the support they need to continue dominating in 2021.
DENVER (PRWEB) February 09, 2021 - Let’s not kid ourselves, 2020 was not a great year for most of the restaurant industry. But one heroic brand, armed with a teriyaki recipe that the gods themselves must have smiled down upon, knocked it out of the park last year, pandemic be damned.
Teriyaki Madness is close to celebrating the opening of its 100th shop, opened 30 locations in 2020. And 25 of those were during a pandemic. The brand’s system-wide revenue increased by 48% across the franchise system compared to 2019 and TMAD saw a 45% year-over-year increase in grand opening sales for new shops in 2020.
When other restaurant brands were trimming corporate support in 2020, this bowl-buster of a brand increased its corporate staff by 50%, adding 27 new people and expanding its leadership team by adding a chief development officer and promoting a longtime employee to the C-suite.
“Our brand succeeds when our franchisees succeed,” said Michael Haith, CEO of Teriyaki Madness. “So that’s our priority: to make sure that our franchisees have every bit of support and every single resource they need at their disposal. So when we grow, we will support those needs and scale accordingly.”
When the first lockdowns occurred in March, the Teriyaki Madness team felt the crunch just like the rest of the industry. In an effort to conserve strength for the unknown, the franchise laid off half its corporate team and scaled down pay for those that remained on the team. But by May, with shop sales soaring by an average of 18% year over year, the brand rehired every single team member and repaid all lost wages.
Teriyaki bowls just don’t happen by magic. That’s why no Teriyaki Madness shop is complete without the right people with the right skills in the right positions. That also happens to be the philosophy the corporate team lives by, and explains why Teriyaki Madness added 27 positions in 2020, dedicated to direct training and support for franchisees.
David Biederman joined the Teriyaki Madness team as Chief Development Officer in 2020, bringing his accomplishments at leading development efforts at major national chains like McDonald’s, Smashburger and Toppers Pizza.
Biederman will help harness the momentum Teriyaki Madness is bringing to the fast-casual world in 2021, and use it for only good. (He swears.)
“No one expected what 2020 was going to throw our way. And it wasn’t always easy. But it’s only in the face of adversity and challenges that winning teams are forged,” said Biederman. “So If we can open 25 new stores during a pandemic and times of economic uncertainty, I can’t wait to see what lies ahead for us in 2021.”
Among his duties, Biederman will also be charged with accelerating the success of Restaurant Sherpas, Teriyaki Madness’s restaurant management company, which takes the day-to-day restaurant operations off franchisees’ plates so they can focus on developing multi-unit businesses.. Biederman will sherpa the sherpas as they continue bringing on qualified multi-unit, absentee and semi-absentee investors into the brand.
OK, he’s not exactly a new hire, but Teriyaki Madness expanded its leadership team by promoting Joe Gordon to the new role of Chief Restaurant Officer. The former executive vice president of supply chain brings a background that includes high-growth brands like Portillo’s and Noodles & Co. Gordon’s knowledge and expertise will keep the teriyaki taps flowing in 2021.
“David will play a key role in driving our growth forward, and Joe in supporting our growth,” said Haith. “We are not just growing - we are growing smart by partnering with the right franchisees and securing the support resources we need to ensure operations run smoothly for every single one of our franchise partners in 2021 and beyond.”
SOURCE Teriyaki Madness
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