Goldfish Swim School Appoints 20-Year Franchise Industry Veteran Mike Skitzki to Vice President of Operations
Skitzki Joins Award-Winning Swim School After Overseeing Operations at TITLE Boxing Club, Belfor Franchise Group & More
TROY, Mich. - Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, welcomes Mike Skitzki to the leadership team as the new Vice President of Operations. Anchored with years of operational expertise in the franchising industry, Skitzki will play a critical role in helping Goldfish Swim School reach its overall goal to have 250 schools open and operating by 2025 with exceptional unit-level economics. This will be achieved by streamlining operations while enhancing the GOLDEN Experience! systemwide to drive Extraordinary Results. Skitzki joins the Goldfish team in an effort to help fulfill its mission and vision of keeping families and children safer in and around the water.
“I’m incredibly grateful to be in a position where I can use my 20-plus years of experience to help grow a franchise whose purpose is rooted in keeping children safe,” said Skitzki, who’s also an active International Franchise Association (IFA) member, serving as Vice Chair of the Franship Mentorship program. “Relationships, collaboration and communication are at the foundation of my leadership style, which I’ve come to see aligns with Goldfish Swim School’s core values. I'm looking forward to sharing what I've learned over the years with this team, and am eager to learn from them as well.”
Prior to joining Goldfish Swim School, Skitzki was the founding COO of the franchise growth equity firm, Franworth, and an Operating Partner providing executive leadership to several portfolio brands. He worked with TITLE Boxing Club for six and a half years, most recently in the role of COO, where he designed and implemented a franchise management structure to take the company from an emerging concept to an international brand. Skitzki also served as Vice President of the Belfor Franchise Group and was a Sr. Development Manager at Service Brands International.
With student safety, enrollment growth and school profitability top of mind, Skitzki will help the leadership team to identify best practices while streamlining the brand’s systems, tools and processes in order to drive growth for the renowned swim school franchise.
“The long-term success of any brand requires a firm foundation of strong operations, which is exactly why we’re thrilled to welcome Mike to our team,” added Chris McCuiston, CEO and Co-Founder of Goldfish Swim School. “Mike has a proven track record of success that we hope to leverage at both the franchisee level and with franchise development as we continue to expand across the country.”
With an aggressive growth strategy in place, Goldfish Swim School Franchising LLC is already experiencing a strong start to the year having recently signed a 19-unit agreement to bring schools to Florida, Texas and Virginia, in addition to multi-unit development announcements in New York, Texas and Arizona. Furthermore, the brand is seeing rising enrollment numbers across the system as members find comfort in its Safer. Stronger. Together.™ initiative. From passionate co-founders, industry veterans and innovative young minds, Goldfish Swim School’s award-winning leadership team is committed to the ongoing and long-term success of the brand.
The leading swim school franchise provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.
For more information on Goldfish Swim School and its franchise opportunity, please visit https://www.goldfishswimschool.com/franchise-opportunities/ or call 248-801-1850.
About Goldfish Swim School
Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 110 schools open, and an additional 130+ in development in more than 30 states and Canada.
SOURCE Goldfish Swim School
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