Slim Chickens Expanding into North Carolina with Fresh Multi-Unit Signed Agreement
Leader in Better-Chicken Segment Signs 30-Unit Deal in North Carolina; South Carolina; Virginia
May 04, 2021 // Franchising.com // CHARLOTTE, N.C. - Slim Chickens announced today it has inked a deal to bring 30 locations to cities throughout North Carolina, South Carolina, and Virginia. Break Bread Ventures, which consists of Jonathan Crumpler, Rob Bryan, Josh Frankel, and an investor group, will be bringing the restaurants to several key trade areas, including Charlotte, Piedmont Triad, and Fayetteville, North Carolina; Columbia and Rock Hill, South Carolina; and Lynchburg, Roanoke, and Blacksburg, Virginia.
“Slim Chickens is the exact type of brand we were looking for in the fast causal segment, which is focused on top caliber food and world class service,” said Break Bread Ventures. “We are excited to bring Slim Chickens’ fresh, handmade food to local communities - coupled with Slim Chickens’ southern hospitality feel, this will resonate with members of the communities we are excited to serve.”
Break Bread Ventures is led by partners with diverse vocational backgrounds, including multi-unit franchise ownership and operations, real estate law, corporate development, and investment banking. The team blends cross-functional skillsets to create a well-balanced team, which can rapidly grow a best-in-class organization.
“Break Bread Ventures is the type of franchise partner that we’re looking for, and with their experience, we have no doubt that their locations will be a success,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We’re excited to break into new markets and grow the Slim Chickens brand in the coming months.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
SOURCE Slim Chickens
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