Wienerschnitzel Continues Its Record-Breaking Sales in 2021
The Iconic Hot Dog Chain Plots New Midwest Expansion with Development Incentives
May 11, 2021 // Franchising.com // IRVINE, California - Wienerschnitzel continues its successful run on record same-store sales - up 16.8% in 2020 - and the iconic hot dog franchise has not slowed down through April 2021.
Wienerschnitzel, the world’s largest hot dog chain, with more than 330 locations and serving over 120 million hot dogs per year, has planted roots with new franchise partners in three open markets thanks to a 20-unit deal in Louisiana, a 7-store deal in Houston and a 3-store deal in Boise, Idaho. The demand has continued into the Midwest, while the brand has identified key markets for new growth.
This momentum has led Wienerschnitzel to roll out a development incentive plan for new Midwest markets, according to Ted Milburn, Director of Franchise Development.
“The level of interest and our customer profile in the Midwest is remarkable,” Milburn said. “It is telling the number of franchise inquiries - and the vast underserved markets - coming from the heartland of America. The lead-in is always the same: ‘there’s nothing like Wienerschnitzel in our city - we need one.’
“Achieving record sales despite disruptions in the supply chain shows how well we adapted and catered to our franchisee’s needs during the pandemic. This is a unique moment where Wienerschnitzel and our iconic hot dog menu is extremely relevant and proving to be historically resilient. The timing is right and here we are, opening new markets by extending an innovative strategy so entrepreneurs can develop with confidence.”
The new Wienerschnitzel incentive plan is available to well-qualified candidates in select new states who can commit to a three-store development schedule. In doing so, they are eligible for a discounted royalty incentive of only 1% percent in their first year of operation, for each of their first three stores. In addition, Galardi Group, Inc., parent company of Wienerschnitzel and Tastee Freez, will contribute to local marketing funds for their first store. Terms and conditions apply, as the incentive plan is designed to help new franchise owners successfully grow with Wienerschnitzel into new Midwest markets.
“One third of our franchise system never had inside dining prior to the pandemic,” Ted Milburn continues. “Our business is such that drive thru and take-out have always been the dominant sales leaders. This allows us tremendous flexibility in smaller real estate sites, conversion building options and even endcaps with drive thru. The business model is inviting.”
“For 60-years, Wienerschnitzel has continued to thrive thanks to a simple business model and its unique, hot dog-focused menu that also includes the iconic Tastee Freez soft-serve dessert,” said Cindy Galardi Culpepper, CEO of Galardi Group, Inc. “We couldn’t be more excited about the future and untapped potential of Wienerschnitzel in the Midwest markets.”
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