Clean Ventures Signs Deal to Bring Mr Jeff Franchises Into New York and Ohio Laundromats
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Clean Ventures Signs Deal to Bring Mr Jeff Franchises Into New York and Ohio Laundromats

Modernization of Laundry to Begin with Four Pilot Stores Offering Tech-Based Service

May 21, 2021 // // Miami, Fla. - Mr Jeff, an international laundry service franchise infused with cutting edge technology, has signed an agreement with Clean Ventures, a venture capital fund that invests in growth-stage laundry companies, to ignite the U.S. expansion of Mr Jeff and ultimately transform the laundry service sector.

Clean Ventures is managed by industry leaders who have collectively built hundreds of laundromats across the United States, including Peter Stern, SVP of Clean Rite Centers, a laundry service superstore chain which has developed more than 200 locations across North America, mainly in shopping centers and high-traffic pad sites. Mr Jeff has already modernized the tedious task of laundry in more than 30 countries through a seamless 48-hour home pickup and delivery mobile app-based service.

Through the mutually-beneficial deal - which includes an investment by Clean Ventures and a partnership with Clean Rite stores - Mr Jeff can leverage Clean Rite’s established customer base by operating inside select Clean Rite laundromats. Conversely, Clean Rite will benefit from Mr Jeff’s innovative business model and marketing expertise to expand its customer services and revenue streams. The partnership will leverage both Mr Jeff’s proprietary technology to manage Mr Jeff stores: Jeff Suite and Jeff Drivers, as well as Clean Rite’s existing technology platform Cents to manage the self-service side of the business.

The partnership came after an audit process of 4,500 hours, which included personal interviews with hundreds of Mr Jeff franchisees from more than 20 countries. It will kick off this summer with a pilot test of Mr Jeff operating within three Clean Rite stores in New York - two in Brooklyn and one in Queens - and one in Columbus.

“The Mr Jeff brand and company as a whole is incredibly innovative and efficient,” said Peter Stern, also Managing Director of Clean Ventures. “The fragmented laundry industry here in the United States lacks that innovation and the tech side of the business. Through this agreement, which will include integration with our Cents platform, Mr Jeff can provide technology insight, reservation systems, membership models and customer data and acquisitions never before seen in the laundry sector.”

The news of the Clean Venture agreement follows Mr Jeff’s announcement in April 2021 that it was introducing its comprehensive “Business in a Box” franchise opportunity, connecting the offline and online worlds, to qualified entrepreneurs in 13 select states. The decision came after raising $43 million in funding and growing across the globe with 2,000 sold stores in Europe, Latin America, Africa, the Middle East and Southeast Asia.

“The U.S. market is incredibly important to us,” said Eloi Gomez, co-founder and CEO of Mr Jeff. “The agreement with Clean Ventures is not only one of capital investment but also a collaboration in helping Mr Jeff enter, grow and navigate through the U.S. market. They will be an invaluable asset to assist with real estate development and help us make the appropriate connections through their network of operators and premier vendor relationships. Plus, we will be able to offer franchisees in select states the opportunity to operate within the existing real estate of Clean Rite, benefitting from the foot traffic of one of the most established laundromat chains in the country.”

Stern said Clean Ventures is looking to move quickly, devoting aggressive amounts of resources into the pilot locations to get them up and running. “We believe in the model and are already preparing for success,” Stern said. “The concept has already been presented to prominent Laundromat operators around the country who are eager to add Mr Jeff hubs in their own locations.”

About Mr Jeff

Mr Jeff, a home-delivery laundry franchise, is part of Jeff, a wellness services platform startup founded in Valencia, Spain in 2015 by three friends, Eloi Gómez, Adrián Lorenzo and Rubén Muñoz. The trio met in 2010 in their university dormitory and quickly realized they all shared an entrepreneurial spirit. With more than 2,000 sold stores in 30+ countries. Its goal is simple: Mr Jeff wants to provide The Good Good Life to its users and franchisees. In early 2021, the brand brought its franchise opportunity to the United States, specifically looking to partner with qualified franchisees in Arizona; Colorado; Florida; Kansas; Massachusetts; Missouri; New Hampshire; Nevada; Oregon; Pennsylvania, Texas, Tennessee and Vermont. International locations have expanded with other daily services including Fit Jeff, Beauty Jeff and Relax Jeff. For more information on bringing a Mr Jeff to your community please visit

About Clean Ventures

Clean Ventures invests in growth-stage companies disrupting and improving the laundry industry. With over 25 years of industry experience, Clean Ventures has the deep industry relationships and incubator-investor model to rapidly grow the industry size. Clean Ventures is founded in partnership with industry affiliates representing more than $75 million in revenue. The venture’s management team boasts more than 100 years of combined industry experience and, collectively, has built hundreds of laundromats across the U.S. For more information on Clean Ventures please visit



Media Contact:

Amanda Regan
Fishman Public Relations
C: 630.229.8962

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