Slim Chickens Inks 23-Unit Franchise Agreement in Tampa DMA
Experienced Investment Group to Develop Breakthrough Better Chicken Brand in Florida
June 23, 2021 // Franchising.com // TAMPA, Fla. - Slim Chickens announced today it has signed a 23-unit agreement with Florida Slims, which consists of Brian Lee, Charlie Blumberg, Jared Blair, Steven Etchen, Dan Haligas and Zach Ferrell. The first location is slated to open in the Wesley Chapel area in early 2022.
The better-chicken brand has opened more than 129 locations across the United States, Kuwait and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 600 locations in development, the brand’s momentum shows no signs of slowing down.
“When we were first introduced to the Slim Chickens brand, we were immediately sold on the concept – this brand is definitely special to be part of,” said Zach Ferrell, a member of Florida Slims, the investment group bringing the break-through brand to Tampa. “We’re excited to introduce members of the community to the brand. They will be ‘Slimthusiasts’ before you know it!”
Florida Slims is the group developing the brand into communities throughout Tampa and the surrounding areas. The team is experienced in real estate development and multi-unit restaurant operations. The group’s background will well equip them to open these new locations.
“Florida Slims is the perfect group to help us expand in Florida’s Gulf Coast. Their portfolio proves that they will do amazing work,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We are very excited to grow the Slim Chickens brand and break into fresh markets over the coming months.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
SOURCE Slim Chickens
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