L&L Hawaii National SPAM® Musubi Day
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L&L Hawaii National SPAM® Musubi Day

The Popular Snack from Hawaii is Celebrated Across the U.S.

July 21, 2021 // Franchising.com // Honolulu, HI - L&L Hawaiian Barbecue, the popular Hawaiian-style comfort-food restaurant franchise with 210 locations across the U.S., proclaims Sunday, August 8, 2021, as “L&L Hawaii National SPAM® Musubi Day.” To celebrate this iconic dish from Hawaii the public can enter to win a free trip for two to Hawaii.  In addition, select L&L restaurants across the U.S. will give away a total of 100,000 free SPAM® Musubis to the public and in select cities the week leading up to August 8 will include special events and social media giveaways with new exclusive limited run L&L merchandise and special prize packs.

“Our signature SPAM® Musubi is certainly the most unique menu item and one of the most popular. We’re grateful that it has grown in popularity in America, and it is time for us to celebrate its success on the national stage,” says L&L CEO and President Elisia Flores.  “The spread of Hawaiian Barbecue®  across the U.S. over the last 22 years in many ways is wrapped up in the increasing popularity of this signature item of ours – the SPAM® Musubi”

100,000 Free SPAM® Musubis

From July 25 to August 7, 2021, anyone who downloads the L&L Hawaiian Barbecue App on their mobile phone will receive a digital coupon to redeem in person one free SPAM® MUSUBI on August 8th from a select L&L Hawaiian Barbecue restaurant in his/her area.  The first 100,000 downloads will be eligible.

Win A Trip To Hawaii

L&L fans can enter online for a chance to win a roundtrip holiday for two to Hawaii which includes 160,000 HawaiianMiles good for roundtrip travel for two from any U.S> mainland Hawaiian Airlines gateway city to/from Hawaii and 4-night stay at the Outrigger Malia Hotel in Waikiki. The grand prize winner will be notified on August 8, 2021.

History Of SPAM® In Hawaii

During World War II, the U.S. military brought the canned luncheon meat, manufactured by Hormel Foods in Minnesota, to Hawaii as an important ration for deployed troops.  As the war in the Pacific continued the military surplus of SPAM® was made available to local civilians who incorporated the food into their diets since fresh meat was in short supply.

What Is Musubi?

The word “musubi” comes from the Japanese verb “musubu” which means to tie, bind, or link together.  The Musubi is an off shoot of the Japanese rice snack called “onigiri” which is rice shaped in a ball or triangle wrapped securely in nori (seaweed) and some sort of filling in the center, such as meat or salted vegetables.  This hand-held lunch staple was introduced to Hawaii in the late 19th century by Japanese immigrant farmers. Today about 14% of Hawaii’s population has Japanese ancestry.

What is a SPAM® Musubi?

It is a simple hand-held snack from Hawaii that is like a hotdog or a burrito.  It consists of a crispy slice of SPAM® on top of warm rice with L&L Hawaiian Barbecue’s original, tangy, Hawaii-inspired barbecue sauce all wrapped together in nori (seaweed).

L&L Hawaiian Barbecue Fun Facts:

  • L&L restaurants sell approximately 20,000 SPAM® Musubis daily.  If you were to stack them one on top of another that would be taller than three Empire State Buildings.
  • L&L restaurants cooked over 2.8 million cups of rice a month.  That would be enough rice to overflow an Olympic-sized swimming pool.
  • L&L restaurants make over 488,000 pounds of Macaroni Salad each year, which equals the weight of 559 average sized elephants.
  • L&L Hawaiian Barbecue was voted by Franchise Magazine as the #1 Asian franchise in the nation five years in a row, 2016-2021.
  • A recent Yelp survey on take-out trends revealed that SPAM® Musubi was the number one pandemic take-out food in Nevada.

SOURCE L&L Hawai‘i



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