Baskin-Robbins Teams Up with the Los Angeles Football Club
Collaboration kicks off with ticket giveaways, game day in-store offers and more
July 27, 2021 // Franchising.com // BOSTON, MA - Baskin-Robbins today announced that it is now the Official Ice Cream Partner of the Los Angeles Football Club (LAFC), as the club continues to bring an unrivaled experience to fans and supporters at Banc of California Stadium. Baskin-Robbins has been rooted in Los Angeles culture since its founding in 1945. With more than 200 stores across the region, Angelenos are as serious about Baskin-Robbins as they are about LAFC. LAFC fans will now have the opportunity to access exclusive deals and offers on Baskin-Robbins products at Banc of California Stadium.
“Soccer has a longstanding history in the city of Los Angeles, and as a brand who began in L.A. more than 75 years ago, this collaboration with LAFC is the perfect way for us to showcase our support to the dedicated fan base and the Los Angeles community,” said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. “We’re excited to collaborate with this record-breaking club and provide fans with Baskin-Robbins fun throughout the season.”
The deal also includes joint promotions, co-branded retail pop-ups, player appearances and LAFC Academy events to make being a fan of the Los Angeles Football Club even sweeter.
“We’re thrilled to announce Baskin-Robbins as the Official Ice Cream Partner for the Los Angeles Football Club,” said LAFC Co-President and CBO, Larry Freedman. “Baskin-Robbins has a strong and long-standing relationship with ice cream lovers throughout Los Angeles and we’re excited to welcome them to the Club.”
To help celebrate and continue sprinkling Los Angeles with LAFC pride, Baskin-Robbins is offering fans multiple ways to score big before and after home games including:
- Ticket Giveaways: Baskin-Robbins will hold sweepstakes for chances to win tickets to upcoming games along with Baskin-Robbins gift cards. The first prize winner will win two tickets to an upcoming LAFC home game and a $25 BR gift card and one grand prize winner will win two tickets to an upcoming LAFC home game plus a $200 Baskin-Robbins gift card and autographed memorabilia.*
- Team Spirit Scratchers: Guests who stop by a Los Angeles area Baskin-Robbins wearing LAFC gear on game days will receive a free scratcher that unveils special discounts on scoops, shakes, sundaes and more.**
- Post-Game Discounts: Fans who attend home games where the Los Angeles Football Club scores three or more goals will also have their own opportunity to score with an exclusive buy one, get one for 50% off offer on Baskin-Robbins scoops the day after the game.†
*NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. Open to legal CA Residents residing within 75 miles of Banc of California Stadium, who are 18 and older. Begins at 12:00:00 AM PT on 07/26/21 and ends at 11:59:59 PM PT on 9/5/21. Void where prohibited. Sponsored by Dunkin’ Brands Inc., 130 Royall St., Canton, MA 02021. For official rules, including complete eligibility, entry method, Entry Periods, odds of winning, and prize descriptions/restrictions, visit the website.
** Wear LAFC gear in to a Baskin-Robbins location on game day to receive a special scratch-off card. LAFC gear includes hats, shirts, jerseys, scarves, jackets, sweatshirts, and tattoos (permanent or temporary). While supplies last. Offers are valid on your next visit to a participating LA Baskin-Robbins. See store for details.
†When LAFC scores 3 or more goals in one home game, LAFC fans can show their game day ticket to buy one cone and get 50% off a second of equal or lesser value. Valid at participating LA area Baskin-Robbins locations when showing LAFC ticket the day after a regular season game where LAFC scores 3 or more goals. Expires November 2, 2021.
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