MOOYAH Burgers, Fries & Shakes Enters the Third Quarter with the Opening of Three New Locations
The “better burger” franchise is prioritizing new market expansion and improving the Guest experience as it enters the second half of 2021.
PLANO, TEXAS (PRWEB) August 05, 2021 - There is no better testament to a brand’s strength than the validation of its Franchise Owners, and MOOYAH Burgers, Fries & Shakes, the 87-unit “better burger” franchise, has no shortage of that. The quick service restaurant brand is heading into the second half of 2021 having already expanded with four Franchise Owners this year.
This momentum is setting the brand up for a strong Q3 and Q4. MOOYAH’s geographic expansion, a recent drive-thru announcement and restaurant redesign are all encouraging signs of the brand’s growth, and Franchise Owners are eagerly getting in on the action. MOOYAH currently has more than 25 pending deals in the pipeline, putting it on track to exceed its franchise sales goals this year.
“We are very proud of our growth so far this year, especially after the challenges of 2020,” said Mike Sebazco, MOOYAH’s Vice President of Operations and Development. “Our pipeline is stronger than ever, and we’re really looking forward to the second half of the year when we’ll be introducing our new drive-thru concept, expanding into new markets and continuing to take steps to improve the Guest experience.”
How MOOYAH Continues To Innovate Its QSR Design
MOOYAH continues to excite current Franchise Owners with its innovative approach to the quick service restaurant industry. In an effort to provide Guests with more accessibility to MOOYAH’s made-to-order burgers, fries and shakes, the brand plans to launch its first drive-thru location later this year, a year earlier than planned.
MOOYAH has worked diligently over the past 18 months to reduce Guest wait time by improving Team Member scheduling and using better technology and cooking equipment. By introducing drive-thrus, the brand hopes to meet Guest demand for convenience, speed and quality service.
The drive-thru announcement earlier this year came on the heels of MOOYAH’s restaurant redesign, a more modern concept that launched at 13 locations nationwide. The facelift includes improved dining and seating arrangements, third-party and to-go pickup areas, digital menu boards and more. MOOYAH is now offering the updated layout to new Franchise Owners and is on track to reimage 95% of its existing locations by the end of 2024.
It’s this type of innovation that keeps MOOYAH at the forefront of the very competitive Fast Casual industry.
“It’s up to us at the corporate level to give our Franchise Owners every possible advantage,” said Natalie Anderson Liu, MOOYAH’s Vice President of Brand. “When we can work together with them to innovate, test and implement new concepts like the drive-thru, they see a better return on investment, and Guests experience an improved MOOYAH. Everybody wins.”
MOOYAH Has Its Sights Set on Expansion in 2021 and Beyond
MOOYAH has been growing rapidly nationwide and shows no signs of slowing down. Most recently, the brand opened locations in Upland, California; Baton Rouge, Louisiana; Sacramento, California; Winter Park, Florida; Colleyville and Abilene, Texas, which demonstrates the franchise’s wide-reaching appeal. Also in 2020, MOOYAH opened its Times Square location in New York City, a huge accomplishment for the Plano, Texas-based company.
SOURCE MOOYAH Burgers, Fries & Shakes
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