Big Blue Swim School debuts in Centennial Colorado
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Big Blue Swim School debuts in Centennial Colorado

Celebrates Record-Breaking Store Opening in Colorado

ATLANTA (PRWEB) August 31, 2021 - In May, Big Blue Swim School made a massive splash in Centennial, Colorado when it debuted its first franchise in the state and broke the brand’s record for pre-registrations as hundreds of families eagerly signed their children up for swim lessons. Big Blue Swim School CEO Scott Sanders sees the successful launch of the Centennial location as a validation of the brand’s effective real estate and new pool opening strategy.

“Our ability to determine the right locations with excellent drive-by traffic and demographics that align perfectly with our brand is the result of the exhaustive research we put in before every launch,” he said. “We also have a robust new store pool opening strategy that our marketing team executes to support our franchise partners so they experience strong enrollment before they even open their doors.”

The Centennial location was opened by owners Wendy and Erik Skaalerud, who were responsible for bringing OrangeTheory to Colorado as franchise partners with the fitness brand. According to Erik, the location’s impressive opening numbers are even better than what they anticipated.

“It feels good to have so many people ready to join us in our mission,” said Erik. “It's magical. It's like building a rocket and watching it take off for the first time.”

Now, the brand has new lease agreements in Ann Arbor and Sterling Heights, Michigan and in Paramus, New Jersey. The Michigan locations are part of a plan to open at least eight units in the state with three multi-unit franchise partners. The Paramus location is part of a three-unit deal with a multi-unit franchise operator, as well.

SOURCE Big Blue Swim School

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