FRANdata Names Tropical Smoothie Cafe® Its 2021 Topscore Fund Award Winner
Fast-casual brand recognized as the “Most Lender-Friendly Restaurant Franchise”
September 03, 2021 // Franchising.com // ATLANTA - Tropical Smoothie Cafe, a fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, is the winner of FRANdata’s 2021 TopScore FUND Award in the food category. The honor was announced today at the Multi-Unit Franchising Conference in Las Vegas.
FRANdata presents the TopScore FUND Award each year to one food and one non-food brand with a leading FUND score - a franchise credit risk score that rates 12 credit risk categories such as franchise business success rates, franchise unit profitability and franchisee support - and that consistently demonstrates a commitment to supporting franchisees’ access to financing. Tropical Smoothie Cafe has a score of 910, near the top of the highest-performing range.
“For more than a decade, Tropical Smoothie Cafe LLC and its franchisees have been delivering results,” said Darrell Johnson, CEO of FRANdata. “As a result, they are a highly sought-after franchise opportunity in the foodservice industry. They recognize the importance of supporting their franchisees to obtain financing. Their FUND score demonstrates both the results the franchise opportunity provides franchisees and the financing support they put as a central tenet of their franchise development strategy.”
Additionally, the award celebrates the level of support that Tropical Smoothie Cafe LLC gives to each franchisee. During the pandemic, Tropical Smoothie Cafe LLC pivoted its business model to better serve franchisees, their crew members and guests, implementing hyper-local marketing initiatives and enhanced ordering modes to include curbside and delivery options.
“The Tropical Smoothie Cafe brand is nothing without our incredible franchisees, and that’s why our focus is their success, whether through great new products, digital updates, targeted marketing or operational support,” said Tropical Smoothie Cafe LLC CEO Charles Watson. “Winning the TopScore FUND Award means a lot to us because it demonstrates that we are doing what we set out to do - be a best-in-class franchisor with passionate, engaged franchisees that offer delicious food and smoothies and provide excellent hospitality in their communities.”
In 2020, the franchisor’s development team provided best practices and support to guide franchisees through the Paycheck Protection Program, and the real estate team shifted priorities to help franchisees negotiate rent deferrals and abatements with landlords. Tropical Smoothie Cafe LLC also offered a 50% royalty relief reduction for eight weeks to further support franchisees.
Additionally, to help franchisees support their local communities in 2020, Tropical Smoothie Cafe LLC worked with its franchisees to donate more than 200,000 smoothies to medical workers and first responders as part of the nationwide #InThisTogether campaign.
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