Goldfish Swim School Strengthens Chicagoland Presence, Announces Signed Franchise Agreement for Algonquin
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Goldfish Swim School Strengthens Chicagoland Presence, Announces Signed Franchise Agreement for Algonquin

Husband-Wife Team Invest in Goldfish Swim School Amid Search for Premier Learn-to- Swim School for Their Three Children

October 15, 2021 // // CHICAGO - Goldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, has announced a signed franchise agreement in Chicagoland that will bring a new Goldfish Swim School to Algonquin in Q2 of 2022. Site selection is well-underway as the newly signed school will join a solid network of existing franchises in the market, extending the brand’s reach to teach water safety to even more children and families in the area.

Strong demand for quality swim lessons has played a strategic role in the brand’s rapid expansion across the country and throughout the Chicago market. Spearheading the development are Chris and Carrie Chin, a strategic account executive and learning & development manager, respectively. In addition to working in their dedicated careers, Chris and Carrie are both experienced, competitive swim coaches who initially learned of the brand while looking for swim schools for their three children. The water safety message and mission that Goldfish Swim School brings to the table, paired with its incomparable success, is ultimately what led the Chins to choose Goldfish.

The husband-wife team made the decision to invest and develop in Algonquin due to the large population of families who do not yet have a water-safety program in their area. With a large number of pools and lakes in the region – this poses a significant risk to children who do not yet know how to swim. They seek to make a significant impact teaching water safety and drowning prevention with the premier brand in the industry.

“Chris and I whole-heartedly believe that we have found an organization that represents who we are with all that they are,” shared Carrie. “Goldfish Swim School’s core values, extraordinary mission, team culture, along with a proven learn-to-swim curriculum and incredible support team is unmatched - making our investment a very easy decision.”

The Chins were also impressed with the way Goldfish Swim School successfully navigated the pandemic, validating their decision to invest with the most established learn-to-swim school in the space.

“While paying attention to rules, regulations and the health needs of swimmer and team members, Goldfish has remained steadfast in its journey for growth and innovation. We’re truly impressed with the way they’ve been able to assist franchisees, team members and most importantly our swimmers in the communities we all support. Our family is extremely appreciative to have the opportunity to bring Algonquin a premier learn-to-swim-school, as well as have the ability to be a part of such a great organization that treats people with integrity, compassion, and trust – and remembers to celebrate accomplishments,” added Chris.

Goldfish Swim School has opened 11 new schools in 2021 as parents continue to prioritize the wants and needs of their children with the importance of water safety standing firm. As franchise development continues to surge, Goldfish Swim School’s multi-unit franchise opportunity has provided franchise partners a clear path to entrepreneurship that allows for extensive growth.

“With the right team in place, we’ve been able to maintain a growth mindset and actualize our development goals as we expand with franchisees – like the Chins – who bring our mission and vision to life,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School. “Our Franchise Office team continues to produce the best-in-class support tools and our development group has found new, cost-saving opportunities to keep business profitable and reduce upfront costs. We’ve built an incredible infrastructure for growth and are poised for long-term success.”

The success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins – ranking No. 11 on Franchise Times’ Fast & Serious List, No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, while also making an appearance on The Inc. 5000 list for the sixth year in a row.

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Its ability to go above and beyond to nurture a culture that provides a GOLDEN Experience! is unmatched by its competition. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Riding this wave of success, the company is seeking qualified and engaged individuals seeking multi-unit opportunities; who are involved with their community, have a passion for water safety, and are hungry to dive into the world of franchising. Today, with 120-plus locations open and more than 130 in development, the brand is on track for strategic franchise expansion across North America – with the most opportunities available in California and the southern region of the United States.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.

About Goldfish Swim School

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ 2020 Fast & Serious List, and Inc. Magazine’s 2019 Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 120 schools open, and an additional 130 in development in more than 30 states and Canada.

SOURCE Goldfish Swim School


Media Contact:

Kelly McNamara
Fishman Public Relations
(847) 945-1300

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