Hammer & Nails Reports 270% Revenue Increase in 2021
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Hammer & Nails Reports 270% Revenue Increase in 2021

Grooming Lounge Enjoys All-Time Revenue High, Sets the Stage to Double the Franchise System in 2022

FOLSOM, Calif., Jan. 11, 2022 // PRNewswire // - Hammer & Nails is on pace to double its system-wide footprint in 2022 after closing out 2021 with immense growth and overall performance. In despite a challenging year for the industry due to the COVID-19 pandemic, Hammer & Nails reported a 270 percent increase in revenue in 2021 over 2020 and doubled the franchise system in the last 12 months. In 2021, Hammer & Nails signed over 30 franchise agreements to bring luxury grooming lounges to Georgia, Ohio, CT, & Florida.

"As consumers are increasing self-care regimens during and after the COVID-19 pandemic, Hammer & Nails is capitalizing on this growing trend by creating an environment for men to enjoy a stress-free, memorable and one-of-a-kind experience," said Jereme Shelton, VP of Franchise Development, Hammer & Nails. "Many enthusiastic entrepreneurs are flocking to the franchise after seeing opportunity in men's luxury grooming, and view the brand as unrivaled in the industry due to system performance and high-tier support – we expect our growth momentum to continue well into 2022."

While the brand enjoyed growth in 2021, Hammer & Nails also committed to giving back. In 2021, Hammer & Nails partnered with Zero Cancer, Men Actively Creating Healthy Outcomes (MACHO) and hospitals throughout the United States to provide complimentary grooming services to make patients battling cancer – the Hammer & Nails Cares program. The Hammer & Nails Cares program will provide $100,000 of complimentary grooming services in 2022 to male cancer patients in need. Each Hammer & Nails location is specifically designed for the privacy and comfort of each member and guest.

The Hammer & Nails experience is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen's whiskey, all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

SOURCE Hammer & Nails



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