Coolgreens Positioned for Notable Year
January 26, 2022 // Franchising.com // DALLAS - Coolgreens' fresh food revolution closed out a year of robust sales and development in 2021.
The healthy lifestyle eatery surpassed its total 2019 sales in July of 2021. After nearly doubling its unit count over the past two years, in 2021, Coolgreens’ total revenue increased by 104% compared to 2019. Off-premise sales remain vigorous for the brand and account for guests’ preferred ordering channel as Coolgreens’ catering sales jumped 296%, online sales increased 720% and App sales were up 19% compared to the year prior.
“Our 2021 performance is a direct result of our frontline team’s dedication and commitment to the values and goals that Coolgreens is known for,” said Coolgreens CEO Robert Lee. “Our off-premise sales remained strong all year long and stayed incremental to our bottom line, with catering now serving as a key piece of our brand’s success.
This past year, the brand partnered with Hudson News, launching Coolgreens Markets at DFW Airport, followed by Children’s Hospital, bringing quick and affordable healthy, grab-and-go items to on-the-go travelers and dedicated frontline workers.
In addition to expanding Coolgreens Market, the brand introduced its chef-inspired menu of signature salads, wraps, grain and Açaí bowls and sandwiches to the Delray Beach, Florida community in November. The 1,500-square-foot restaurant features a new streamlined store design that allows for expedited service time with the same seating capacity. Following its South Florida debut, Coolgreens will further expand in the area with two locations currently under development. The brand plans to open six to 10 total locations in 2022, including its second Florida location in Coral Springs.
In late 2021, Coolgreens partnered with the International Franchise Professionals Group (IFPG) and Franchise Consulting Company (FCC), introducing the brand to a wide spectrum of franchise consultants.
Menu innovation has remained top of mind for Coolgreens as the brand continues to work with consistent App users and regular guests to create and refine its menu offerings. Based on their feedback, in 2021, Coolgreens launched its most successful limited-time offer to date - the Fiesta Bowl/Wrap, made with a delicious blend of cilantro lime rice, elote corn, spicy chicken, fresh spinach, red pepper, jalapeño, black beans and tortilla chips, tossed in an oil-free avocado cilantro dressing.
“I’m incredibly proud of everything Coolgreens achieved last year,” Lee said. “Our operations team continues to collaborate with our general managers and franchisees, finding ways to improve hourly team member compensation while avoiding extreme or large price increases for our guests to absorb. We’ve also worked diligently with our supply chain partners to avoid outages and shortages of our proprietary menu items.
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