Round Table Pizza Lands Spot on Newsweek’s America’s Best Loyalty Programs 2022 List

By: Round Table Pizza | 4 Shares 449 Reads

Pizza Franchise Comes in Hot, Receiving Top Ranking in Pizza Category

April 11, 2022 // Franchising.com // LOS ANGELES - Round Table Pizza was awarded a top spot on Newsweek’s list of America’s Best Loyalty Programs 2022. The pizza chain ranked number one in the pizza category and number three overall in the restaurant category. This prestigious award is presented by Newsweek and Statista Inc., the world-leading statistics portal and industry ranking provider.

America's Best Loyalty Programs 2022 were selected based on the results of an independent survey taken by more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers. In total, approximately 20,000 evaluations were collected. Customers were given the opportunity to evaluate various loyalty programs based on six evaluation criteria relevant to consumer experience: Likelihood of Recommendation, Ease & Enjoyment, Benefit, Overall Satisfaction, Customer Support, and Trust.

Since launching the Round Table Royal Rewards Program in 2019, customers have flocked to sign-up to receive the royal treatment. From 2020 to 2021, loyalty membership grew by 90% and, as of the fourth quarter 2021, loyalty platform Punchh reported Round Table Pizza ranked in the 80th percentile of QSR brands and the 85th percentile amongst pizza brands in terms of participation of active members. The value-driven rewards program welcomes guests right from the start with an offer of a free order of Twists, one of Round Table Pizza’s signature items. Along with receiving points per purchase to redeem for rewards, fans regularly receive a slice of the pie with piping hot deals for the likes of National Pizza Day, Pi Day, Halloween and more. Consumer touchpoints are also a priority, with the program boasting an integrated experience across platforms and regular communication with guests to ensure they take advantage of their rewards.

“We are honored to be recognized by Newsweek for our loyalty program and appreciate the customers who scored us so highly,” said Jenn Johnston, President of FAT Brands’ Quick-Service Division. “The team at Round Table Pizza did a tremendous job in launching a user-friendly program that offers value-driven rewards for our guests. We will continue to enhance our rewards program to provide the best possible experience for our loyal fans.”

SOURCE Round Table Pizza

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