Altitude Trampoline Park Bolsters Growth Plans, Promoting Robert Morris to Vice President of Development
Amid ‘Jump’ in Openings and Signed Franchise Agreements, Seasoned Family Entertainment Executive to Lead Expansion
April 29, 2022 // Franchising.com // ATLANTA - Rising above the rest in the U.S. family entertainment sector through exhilarating attractions and unrivaled environments, Altitude Trampoline Park is elevating its strategic expansion plans with the appointment of a seasoned industry executive to lead its franchise growth. Robert Morris, who has worked for more than 20 years in top-level positions with family entertainment companies, will head the brand’s franchise expansion as the newly appointed Vice President of Development. Having joined the company 18 months ago, Morris’ responsibilities will also continue to include park design, site development, construction, real estate development, procurement, brand safety and standards and vendor development.
“Robert has proven to be an incredibly valuable asset to our team and an integral part of building our franchise system during the past year and a half,” said Mike Rotondo, CEO of Altitude Trampoline Park. “Even through the challenges of the pandemic, he has been a guiding light for our company. With his extensive background in the hospitality, family entertainment and amusement park fields, Robert has truly seen and done it all. We are proud to have him advance our strategy and tactical blueprint for us to further our approach to franchise development.”
With Morris’ natural aptitude for sales, marketing and operations, he has been integral in developing relationships with vendors and brokers, which has ultimately led the brand to facilitate real estate selection and redevelopments with franchisees and landlords. Prior to joining Altitude, Morris served in various leadership roles for other Industry Leaders Kings Dining & Entertainment, Drive Shack and Andretti Indoor Karting and Games and Dezerland Parks. His proven track record of growing brands through sales and operational excellence will be influential in accelerating Altitude Trampoline Park’s expansion in key markets nationwide.
Building on eight newly opened parks in 2021, Altitude Trampoline Park plans to open in over 10 new markets in 2022, closing in on 100 parks system-wide. From Jacksonville Beach, Florida, and suburban Pittsburgh to New Orleans, the nation’s leader in family-friendly, active indoor entertainment parks will soon enter even more attractive markets such as these. Plus, Altitude Trampoline Park has become a preferred conversion option for parks that are re-opening and rebranding as they rebound from pandemic pressures. With Altitude Trampoline Park’s comprehensive design and construction support, established venues in markets such as Cincinnati, Ohio and Tallahassee, Florida, among others, are now carrying the Altitude flag.
In the first quarter of 2022, the brand has notably signed agreements in Utah, Florida, Ohio, Michigan and Illinois. And, the momentum is continuing to build in new markets with the brand’s largest franchisee, Trampoline Park Opportunity Group, (TPOG), signing and opening new parks in appealing markets like Columbia, South Carolina; Cincinnati, Ohio; Pittsburgh, Pennsylvania; Harlingen, Texas; Greensboro, North Carolina; and Tallahassee and Jacksonville Beach, Florida.
“I am beyond excited to continue my work at Altitude Trampoline Park in this new role,” said Morris. “We are truly developing a dream team to execute our ambitious growth strategy, and I feel lucky to step into this role during this momentous time for the brand.”
Morris’ appointment to Vice President of Development comes just a few weeks after the recent promotion of family entertainment industry executive Amy Phillips to President. With Morris and Phillips in new roles, Altitude Trampoline Park’s leadership team is on a clear path towards reaching their 2022 goal of expanding the brand to 100 parks nationwide and continuing to be one of the largest brands in the Family Entertainment Industry.
To learn more about Altitude Trampoline Park’s franchise opportunity, visit https://altitudefranchise.com/.
About Altitude Trampoline Park
Altitude Trampoline Park is a premier indoor adventure trampoline park destination that offers exciting activities, games, programs, and events focused on children between the ages of 3 to 12 years. Franchising since 2014, the brand has grown to over 80 locations open across 28 states and five countries. Altitude offers the full Jump Life! experience for birthday parties and other special occasions through its active indoor entertainment attractions, concessions, vending machines, massage chairs and more.
SOURCE Altitude Trampoline Park
All Points PR
Add to Request List
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances