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Baskin-Robbins Celebrates Rebrand with New Limited-Edition Merch

By: Baskin-Robbins |  2 Shares     285 Reads

May 19, 2022 // Franchising.com // Didn’t snooze your alarm? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! With the recent refresh of the Baskin-Robbins brand, we want to encourage our guests to “Seize the Yay” in every moment, no matter how big or small. To celebrate our new look, we launched a line of limited-edition merch for the first time in 77 years. Keep reading for the inside scoop on some of our “yay-worthy” items and shop the full collection at shopbaskinrobbins.com.

Baskin-Robbins Socks

Let’s start with the classics, like our new cozy Pink Spoon Socks. While some things are getting a refresh at Baskin-Robbins, our pink spoons will continue to be a staple in our shops. We’re also featuring a fun pair of the Legend of 31 Flavors Socks, highlighting our long-standing commitment to flavor variety. These fun socks are the perfect complement to your summer wardrobe.

Baskin-Robbins Beach Cruiser

It’s the small wins like riding your bike on a sunny day that are worth celebrating. As part of our limited-edition collection, we want to encourage people to pause and enjoy those “yay-seizing” moments that bring them happiness with Baskin-Robbins. Our new Baskin-Robbins Beach Cruiser does just that with its vibrant and fun look, inspiring you to get outside and enjoy the summer weather!

Bucket Hat

Bad hair day? Calls for a Bucket Hat. Riding your longboard down the boardwalk? Definitely calls for a Bucket Hat! At Baskin-Robbins, we’re all about flavor variety and turns out, pattern variety. With our new Bucket Hat, you can celebrate summer in style with its fun reversible pattern featuring our new logo design.

Ice Cream-Inspired Sweatshirts & Joggers

In the true spirit of seizing the yay, our new apparel collection includes ice cream-inspired sweatshirts and jogger duos. Whether you are relaxing at home or taking a trip to your local Baskin-Robbins shop, our apparel will help you celebrate every meaningful moment in a fun and cozy way. From our Cotton Candy Ice Cream-inspired joggers to our ‘Be Happier’ Sweatshirt, we have something for you!

Dog Bandana

We never forget about our furry friends, and we have just the accessory for your sweet pup. Inspired by our recent rebrand, the new Dog Bandana is perfect for walks with a Baskin-Robbins scoop in one hand and a bandana-sporting pup in the other.

To check out the full collection, visit shopbaskinrobbins.com. Which merch items are your favorite? Let us know on Instagram, TikTok, Twitter and Facebook.

To stay up to date on all things Baskin-Robbins sign up for our email news alerts at news.baskinrobbins.com/alerts.

About Baskin-Robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. The brand was founded by two ice cream enthusiasts whose passion for ice cream led to the creation of many iconic ice cream flavors including Pralines ‘n Cream, Jamoca® Almond Fudge and Very Berry Strawberry. Today, Baskin-Robbins has more than 1,300 ice creams in its flavor library, and also offers custom ice cream cakes, frozen beverages and the Polar Pizza™ Ice Cream Treat. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.

SOURCE Baskin-Robbins

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