Matthew Isom Named Retail Network Development Marketing Director for AlphaGraphics and PostNet
Marketing and print solutions franchise continues growth with new leadership hire
June 14, 2022 // Franchising.com // DENVER - AlphaGraphics continues its commitment to future growth with a new leadership hire. Matthew Isom has been named the new retail network development marketing director for the franchise. He will also assume the same role under the PostNet banner.
As the retail network development marketing director, Isom will be primarily responsible for overall franchise development campaign execution across the AlphaGraphics and PostNet brands. This will include lead generation strategy, planning and execution of integrated marketing strategies for franchise recruitment, development and implementation of strategic marketing campaigns to increase franchise awareness and achieve annual revenue goals, development and coordination of semi-monthly candidate webinars, and much more.
“Over the past two years, AlphaGraphics and PostNet made the necessary changes to provide growth opportunities despite the pandemic that plagued the business community,” said Bill McPherson, vice president of franchise development. “With both franchises seeing amazing success, we wanted to continue that trajectory by making an addition to our leadership team solely to help grow our franchise network. Matthew will play a pivotal role in helping push AlphaGraphics and PostNet to new heights as we continue to thrive on a franchise level.”
Isom brings a broad wealth of experience to the director position. Before joining AlphaGraphics and PostNet, he worked as the partner relations manager at Ring Ring Marketing. He has also held positions as a digital marketing consultant, data analyst, marketing strategist and digital marketing specialist.
A graduate of the University of Colorado at Boulder, Isom said he looks forward to helping with the growth and expansion of both the PostNet and AlphaGraphics brands.
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