Genghis Grill Goes Coastal with New Low Country Boil for a Limited Time
Create-Your-Own Bowl Concept Launches Low Country Bowl
June 23, 2022 // Franchising.com // DALLAS - Genghis Grill, the nation’s leading bowl concept, will soon bring tastes from the coast to a table near you with the launch of its newest chef-curated bowl, the Low Country Boil for a limited time.
Available June 16 through July 26, new and existing guests can now try the new Low Country Boil chef-curated bowl featuring premium sausage, crab and shrimp, potatoes, jalapeños, onions and roasted corn, in the brands signature new Old Bay™ Butter Sauce, served on white rice. If guests want a little more kick to their bowl, Genghis Grill is serving up this new bowl with a bottle of Old Bay™ Hot Sauce, and they can also pair their bowl with a can of Pabst Blue Ribbon (PBR) for only $3 for a limited time. Genghis Rewards members get early access to try the bowl before anyone else, starting 6/14, as a special perk.
“Our dedication and commitment to offering exceptional chef-curated bowls with amazing flavor is what our guests have come to enjoy and expect,” said Gregg Majewski, Chief Executive Officer of Mongolian Concepts. “The new Low Country Boil is a great addition to our menu offerings and a perfect fit for local foodies looking for something familiar and comforting, but also different from what they’re used to seeing at Genghis Grill. We look forward to continuing to make every guest experience the best and offering new flavor profiles to broaden our appeal to even more people.”
Genghis has more than 80 fresh ingredients that are carefully cut and prepped every day, ensuring the perfect bite in each bowl. No matter what you're craving or where you want to enjoy your meal, you're always in control at Genghis Grill. The brand offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. The Low Country Bowl is the latest in the restaurants line of chef-crafted bowls, available for quick order online, or to order from the table, versus making your way through the Fresh Market Bar the traditional way.
Genghis is actively awarding locations to franchise partners who are looking to get in on the ground floor of a refreshed, reenergized concept. Ideal franchisees are sophisticated, well-capitalized operators who have multi-unit and development experience and the bandwidth to open at least three locations. Depending on geography, size of the store, configuration of the store and several other determining factors, the investment per store ranges from $346,600 to $973,500.
For more information on the Genghis Grill franchise opportunity, visit www.genghisgrill.com/franchise.
To learn more about Genghis Grill, visit www.genghisgrill.com.
About Genghis Grill
Founded in 1998, Genghis Grill is the nation’s leading build-your-own bowl chain, renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests forge their own flavor by creating a bowl filled with exactly what they are craving. Customers start at the famous Fresh Market Bar where they choose from over 80 fresh ingredients and flavorful sauces. Then our grill masters cook their creation to perfection on a large, circular grill. Genghis Grill owns and franchises operations for over 50 restaurants system-wide. For more information, visit genghisgrill.com and follow Genghis Grill on Instagram, Facebook and Twitter.
SOURCE Genghis Grill
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