Capriotti's Opens Wing Zone Flagship Store In North Las Vegas, Nevada
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Capriotti's Opens Wing Zone Flagship Store In North Las Vegas, Nevada

Grand Opening Festivities Kick Off July 11 At 1513 W Craig Rd Location

July 05, 2022 // Franchising.com // LAS VEGAS - Wing Zone announces the forthcoming grand opening of its new flagship store in North Las Vegas, Nevada, located at 1513 W Craig Rd, North Las Vegas on July 11, 2022. 

In 2021, Las Vegas' own Capriotti's, spearheaded by CEO Ashley Morris and President Jason Smylie, purchased the Wing Zone chain, and since that time have reimaged the concept to deliver wings faster than the rest of the industry. Wing Zone's new ownership brings cutting edge automation to the popular chain, and a new process to prepare, cook, and deliver wings fast while also improving the taste and quality of the core products.

In 2008, Morris and Smylie purchased the Capriotti's chain, new to Las Vegas after being established in Delaware.

As long-time Las Vegas residents, the business partners have their fingers on the pulse of Las Vegas food fans' desire for quality and have created a powerful formula for delivering fast, delicious restaurant food, accessible in residential neighborhoods and business areas across town.

"Wing Zone has built their success on great wings and award-winning flavors," said Capriotti's CEO Ashley Morris.

From Tame to Nuclear Habanero, the 31-year-old brand offers options for everyone looking to experience the Scoville Scale firsthand. The flavor line up, featuring tongue-tantalizing flavors such as Louisiana Lemon Pepper, Mango Fire, Blackened Voodoo and Sweet Samurai, was developed as part of Wing Zone's rich history to provide buffalo, sweet, sweet and spicy and dry-rubbed finger foods as staple offerings. The menu focuses on original bone-in wings, boneless wings, and massive hand-breaded tenders as well as flavor rub fries along with the indulgent favorite funnel cake fries.

Wing Zone's multi-step method includes an initial olive-oil baking followed by a two-step frying process which allows an order to be ready to eat in two minutes.

"Flavor Really Fast is the tagline for our new approach. Traditionally, wings take a lot of time to prep and cook – what we are doing changes everything," Morris said. "Life is fast, and people don't have to wait for their order of wings anymore. We've doubled down on our commitment, with new technology and our proprietary cooking method. Wing Zone wings are juicier, tastier, and quicker than any wing you've ever experienced before."

Online orders for pickup and delivery are also priorities for the launch of the North Las Vegas location. The new location will feature in-shop ordering kiosks, an interactive order status screen, cubbies for all pickup orders; customers also have the option of placing orders directly from their phone at the restaurant. 

"Our new shop design has been developed over the past 18 months to feature a fresh new vibe," Morris said. "Wings and sports go great together. In the game of life, it's a win to enjoy wings as often as we can."

SOURCE Wing Zone

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