The Habit Burger Grill Poised for Major Franchise Growth with Plans to Expand in Baltimore
Backed by Noteworthy AUV and Advances in Industry Technology, the Fast-Casual Burger Concept Identifies Baltimore as a Key Territory for Expansion
August 01, 2022 // Franchising.com // BALTIMORE, Md. - The Habit Burger Grill, the Santa Barbara-born burger brand renowned for its signature Charburgers, handcrafted sandwiches, fresh salads and diverse menu offerings, has officially announced a strategic franchising initiative to grow its footprint in Baltimore.
Focused on awarding multi-unit development agreements to franchisees with a track record of successfully operating restaurants, The Habit Burger Grill’s current U.S. growth phase includes Baltimore, adding to the momentum of over 300 existing restaurants open across 14 states. Leveraging its proven operating model and industry-leading technology innovations to optimize customer convenience and streamline in-restaurant operations with modernized app, kiosk, online, curbside and third-party delivery services, The Habit’s expansion in the Baltimore area is a natural next step.
“This is an exciting time for The Habit Burger Grill. Our operations model, digital hospitality presence, tech-forward practices and training systems are firing on all cylinders. We feel now is the perfect time to partner with passionate restaurant entrepreneurs and grow the brand in the Greater Baltimore area,” said Russ Bendel, CEO of The Habit Burger Grill. “The support we provide to franchisees provides 360-degree guidance on running great restaurants—from technology to real estate, training, design, marketing, menu innovation and everything in between. We are eager to share fresh, hand-crafted meals and the laid-back, Southern California vibe that The Habit exudes with guests in Baltimore.”
Underscoring the new-unit expansion projected for Pasadena and Bowie, The Habit Burger Grill plans on opening more new locations nationwide this year than any other year in the company’s history. Moreover, The Habit Burger Grill’s total systemwide AUV of $1.9 million in 2019 and $1.8 million in 2020, demonstrate the brand’s resilience during the pandemic.
Since its inception in 1969, The Habit Burger Grill has established a reputation praised for its award-winning Charburger. In addition to the signature Charburger, The Habit’s trend-forward product innovation sets it apart from competitors in the fast-casual space with fresh salads, handcrafted sandwiches and a unique take on classic sides such as tempura green beans, sweet potato and French fries, and onion rings. The offerings also incorporate entrees featuring line-caught, sushi grade ahi tuna, fresh chicken and grilled tenderloin steak. Along with the emphasis on handcrafted menu items, The Habit difference is based on the uniqueness of its chargrilling over an open flame and cooking from scratch. Its unique flavor of chargrilling and the diversified menu appeals to a broad consumer base. The balanced lunch-dinner daypart sales mix works harmoniously alongside a range of store models, including strip center end caps, end cap drive-thrus and free-standing with drive-thrus, mostly in suburban settings. The brand’s flexible footprint provides entrepreneurs with a wide range of real estate models fit for any market, as well as non-traditional venues such as colleges and universities, airports and amusement park complexes.
Prospective Baltimore-area franchise owners interested in franchising The Habit Burger Grill should possess an entrepreneurial spirit and enthusiasm for the brand, proven business experience with success in restaurant operations, have the dedicated resources and infrastructure to operate restaurants, as well as the ability to source real estate and construction. Candidates should also have access to enough liquid capital for the development of multiple restaurants in a large territory and ideally live and work in the market they wish to develop.
For information on franchising with The Habit Burger Grill, visit www.habitburger.com/franchise/.
About The Habit Restaurants, Inc.
Born in Santa Barbara, California in 1969, The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring grilled tenderloin steak, grilled chicken and sushi-grade ahi tuna cooked over an open flame. In addition, it features fresh handcrafted salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines, named in Thrillist’s list of “Underrated Burger Chains that Need to be in Every State!” and featured in Newsweek’s “America’s Favorite Restaurant Chains 2022.” The Habit Burger Grill has since grown to over 330 restaurants in 14 states throughout Arizona, California, Florida, Idaho, Maryland, Massachusetts, Nevada, New Jersey, North Carolina, Pennsylvania, South Carolina, Utah, Virginia and Washington as well as 13 international locations, seven in China and six in Cambodia. More information is available at www.habitburger.com.
SOURCE The Habit Restaurants, Inc.
All Points Public Relations
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