Cinch I.T. to Host Red Carpet Event for Ruck March Film Screening
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Cinch I.T. to Host Red Carpet Event for Ruck March Film Screening

Computer Support Franchise Unveils Documentary Showcasing its 2022 Military-Style Hike Raising Awareness of Childhood Cancer

November 01, 2022 // // WORCESTER, Mass. - Cinch I.T. is announcing a red-carpet documentary film screening to showcase its 2022 100-Mile Ruck March Challenge. The production of the documentary film and accompanying red-carpet event for its release are intended to celebrate those who took part in this year’s march, while spotlighting the record-breaking number of charitable donations raised for Why Me & Sherry’s House, a non-profit supporting families affected by childhood cancer.

The suit and tie red carpet event will take place on Nov. 7 at Elm Draught House Cinema, located at 35 Elm St. in Millbury, MA. Attending guests are expected to arrive at 6 p.m., with the film premiering at 7 p.m.

In July of this year, Cinch I.T. hosted its 2nd annual 100-Mile Ruck March Challenge to help benefit families dealing with childhood cancer. The march was hosted by former U.S. Army Ranger, President of Cinch I.T., and Princeton Massachusetts resident, Rick Porter. It involved a small, but elite group of 33 athletes rucking (hiking with a weighted rucksack) 25 mile-a-day for four days. Each competitor camped out on the farm of a local brewery and continued the march each morning at sunrise. Athletes carried everything they needed on their backs as they navigated the 100-mile course, cooked their own meals, set up and broke down their own camps each night, and tended to their feet and bodies as they pushed through one of the most intense heat waves on record.

“This year’s 100-Mile Ruck March physically and mentally tested all of us, especially with having to push through the heat wave,” said Porter. “We can’t wait to showcase the efforts of the selfless individuals involved and the local businesses who offered their support. We want to extend a huge thank you to each athlete who took part, Milk Room Brewery, Stone Cow Brewery, and Oakholm Brewing for their hospitality along the way, and Elm Draught House Cinema, for hosting our red-carpet film screening. This is a very exciting time across the board for all of us, our Cinch I.T. brand, and Why Me & Sherry’s House.”

Following the now sold-out Nov. 7 premiere, the documentary will be released on YouTube, making it accessible to all and allowing it to be utilized as a recruiting tool for next year’s 2023 100-Mile Ruck March Challenge.

Through thick and thin, the athletes who participated in the 2022 100-Mile Ruck March Challenge are incredibly proud of their efforts, knowing they benefit families enduring the much more difficult challenge of battling pediatric cancer. This year’s march raised a sum of over $140,000 for Why Me & Sherry’s House.




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