Mayweather Boxing + Fitness Expands into UAE and Japan

By: Mayweather Boxing & Fitness | 0 Shares 518 Reads

November 15, 2022 // Franchising.com // LOS ANGELES - Mayweather Boxing and Fitness, fitness concept developed by undefeated boxing legend, Floyd Mayweather, announced today it has signed agreements to bring the fitness brand to both the United Arab Emirates and Japan. The development plans will bring studios to major cities in each of these countries, including Dubai and Tokyo.

The announcement comes on the heels of Floyd Mayweather’s most recent victory in the ring on November 13th at the Coca-Cola arena in Dubai. As always, Mayweather’s timing remains impeccable, and - announcing the new international relationships in coordination with his high-profile exhibition bout – he is already creating headlines for the expansion into both countries.

“Throughout my boxing career, I have had the great privilege of traveling to and working with brilliant minds from both the Middle East and Japan." said Floyd Mayweather, legendary boxer and co-founder of Mayweather Boxing + Fitness. “Spreading the values of health, fitness and community has been at the core of this business."

The master franchise group in the UAE is being led by Axe Capital private equity fund, based out of Dubai, together with partners, Boris Kisko and Patrik Mandzela. Kisko currently owns and operates the Mayweather Boxing + Fitness location in Hollywood, CA. Mandzela will lead regional marketing and business development.

The master franchise group in Japan is being led by Yusuke Nitta and Tomoyuki Mori. Nitta has expertise in launching and scaling successful Japanese companies in the real estate development, housing, tourism, apparel, and information technology sectors. Mori had a 20-year career as a senior managing director at multiple global investment banks.

Both groups were ringside on Sunday to watch the figurehead of their new business secure yet another victory inside the ring.

“We look forward to working with well-resourced, strategic, operators like Axe Capital, Patrik and Boris in the UAE; and Nitta, Mori and Miyata in Japan,” said James Williams, CEO of Mayweather Boxing + Fitness.

SOURCE Mayweather Boxing+ Fitness

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