Charlamagne Tha God Shows His Love for Side Chiks in New Krystal Commercial
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Charlamagne Tha God Shows His Love for Side Chiks in New Krystal Commercial

December 01, 2022 // // ATLANTA, GA - It’s no secret that Charlamange Tha God loves his Side Chiks, the juicy little chicken sandwiches from Krystal, but now he’s sharing it with the world through a new commercial. Starting December 5, 2022, fans can view this creative starring Charlamagne. The spot was produced by Krystal’s own in-house Creative Marketing Director Ajona "Jax" Camile.

“We had a very short turnaround for this shoot, but it was extremely fun to execute! Not to mention, Charlamagne Tha God was a pleasure to work with on this production,” said Ajona “Jax” Camile, Creative Marketing Director for Krystal. “I'm very proud of what we were able to accomplish and am excited for it to air this holiday season!"

The recent Krystal spot was produced with a small crew of 15 and was shot in New Jersey. The production used one of the most currently popular cinema cameras, the ARRI LF.  This is the same type of camera that was used for the latest “Batman” movie, “YOU,” “The Umbrella Academy,” and other top box office movies and shows.

“From the concept ideation to scripting and casting, Jax was able to pull all creative aspects together seamlessly,” said Casey Terrell, Chief Marketing Officer for Krystal. “She’s such an incredible young talent and has really shined since joining our organization. She puts a fresh perspective on how we can drive our brand into the future and demonstrates a keen ability to flex and flow to meet the marketing needs of our company.”

In addition to producing marketing creative featuring influencers, Camile is also developing a 90-year retrospective on the remaking of the Krystal brand.

The Krystal spot featuring Charlamagne was directed by Rock Davis, who has directed commercials, feature films and offered his vision as the director of photography on various projects. He has  worked alongside industry giants such as Diddy, Nas, Mary J. Blige, Queen Latifah, DJ Khaled, Rick Ross, Ice-T, John Legend, Akon, Lil Uzi Vert, A Boogie wit da Hoodie, WizKhalifa, Wu-Tang, and more.

SOURCE Krystal Restaurants LLC



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