PJ’s Coffee Recruits Four Student-Athletes to Its “Active Roster”
December 08, 2022 // Franchising.com // NEW ORLEANS - PJ’s Coffee has long been known for providing quality coffee to the masses. Now, it is adding quality people to help spread the word.
The coffeehouse is adding four student-athletes to its PJ’s Roster in Name, Image and Likeness (NIL) partnerships. The new additions are Sierra Ballard of LSU Gymnastics, Latanna Stone of LSU Golf, Messiah Bright of TCU Soccer and Karleen Bedre of University of Louisiana Soccer.
Combined, the five student-athletes boast over 58,000 followers on Tik Tok and Instagram and, with this partnership, they will utilize their social media platforms to talk about PJ’s Coffee menu options.
“Just like coffee and milk in a savory café au lait, having these stellar student-athletes partner with PJ’s makes for the perfect combination,” said Ballad Brands Executive VP and Chief Marketing Officer Leslie Monson.
PJ’s Coffee utilizes Arabica coffee, sourcing 14 origin coffees from Sumatra to Ethiopia, Colombia to Papua New Guinea. PJ’s carries a complete line of espresso-based beverages, flavored coffee and award-winning Original Cold Brew™ iced coffee, as well as a variety of food options. Fresh-baked pastries and desserts are available during multiple day parts. PJ’s Coffee is sourcing methods, from farm to cup, with a focus on supporting sustainability.
SOURCE PJ’s Coffee
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