Genghis Grill’s VALUEBOWLS™ Bring the Flavor while Keeping it Budget-Friendly Just in Time for 2023
Six New Bowls All Under $8 Give Consumers More Value without Sacrificing Quality
January 17, 2023 // Franchising.com // DALLAS - Genghis Grill, the nation’s leading fresh bowl concept, is kicking off the New Year right by giving guests an unbeatable value without sacrificing its tried-and-true quality.
The VALUEBOWLS™, which were launched as part of the brand’s complete menu revamp in late-2022, consist of six fresh, grilled-to-order bowls with more-than-plentiful portions all priced under $8. This menu line focuses more on chef-prepared items at a fair price, delivered fast and fresh, rather than the customization that Genghis Grill was previously known for. The bowls will be a permanent fixture on the menu.
“We wanted to start the New Year by providing our customers options that will leave them full and satisfied without hurting their wallets. Consumers want to know they’re getting as much bang for their buck these days,” said Gregg Majewski, Chief Executive Officer. “Our VALUEBOWLS™ give our guests exactly the type of value they crave, without skimping on portion size, quality or flavor. Not too many other restaurant brands can deliver a filling, grilled-fresh and super-fast meal at under $8. We are proud to be able to deliver that for our valued guests.”
Each of the six bowls start with a base of steamed white rice and are topped chef-inspired ingredients that include a variety of unique flavors. The variety offered include the popular Dragonfire Shrimp, the protein-packed All Beefed Up, Lil’ Teri, a spin on their traditional Teriyaki Bowl, a southwest-inspired Smokin’ Pulled Pork, a savory Garlic Parm Chicken and the more traditional Beef & Broccoli.
Genghis Grill has more than 80 fresh ingredients that are carefully cut and prepped every day, ensuring the perfect bite in each bowl along with convenience and speed. No matter what you're craving or where you want to enjoy your meal, you're always in control at Genghis Grill. The brand offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options. The VALUEBOWLS are the latest in the restaurants line of chef-crafted bowls, available for quick order online, or to order from the table, versus making your way through the Fresh Market Bar the traditional way.
In the past year, the brand has put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience. Today, the brand has over 50 locations open across the country, serving 3.2 million customers annually.
For more information on the Genghis Grill franchise opportunity, visit www.genghisgrill.com/franchise.
To learn more about Genghis Grill, visit www.genghisgrill.com.
About Genghis Grill (Trades)
Founded in 1998, Genghis Grill is the nation’s leading fresh bowl concept, renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests are in charge, either by creating a bowl filled with exactly what they are craving from over 80+ of the freshest ingredients, or letting our Bowl Experts build one for them from over 25 curated recipes. Genghis puts a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience, including the launch of their new location prototype and the introduction of an industry-leading franchise incentive program. In terms of development, Genghis has identified key markets across the South Atlantic, Midwest and Southwest as part of its franchise expansion strategy. Genghis Grill owns and franchises operations for over 50 restaurants system-wide. For more information, visit genghisgrill.com and follow Genghis Grill on Instagram, Facebook and Twitter.
SOURCE Genghis Grill
All Points Public Relations
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