Perspire Sauna Studio Outlines Future Developments After a Record-Breaking 2022
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Perspire Sauna Studio Outlines Future Developments After a Record-Breaking 2022

Industry-Leading Infrared Sauna Franchise Looks Back on a Year of Milestones and Momentum

January 18, 2023 // // COSTA MESA, CA. - Perspire Sauna Studio, one of the fastest-growing sauna franchise brands specializing in full-spectrum infrared and red-light therapy (RLT), is bringing the heat for 2023. The record expansion of the emerging wellness concept during these last months has highlighted the increased attention that consumers are paying to new-age experiences that promote personal wellbeing.

Perspire Sauna Studio has welcomed 10 new studios into their system this past year, increasing their total number of operating franchise locations to 29. They’re excited to announce that an additional 30 studios are currently in development entering into the New Year, as well. Many being a result of the 53 signed agreements they secured this past year. A number of those are slated to open in the early months of 2023, bringing the Perspire brand and its unique experience to more communities than ever right out of the gate.

One of the most significant reasons for Perspire Sauna Studio’s record percentage of growth for the year could be attributed to the brand’s rapid rate expansion and debut in some of America’s top markets. The brand nearly doubled the number of newly-opened locations in 2022, making their official entrance into such states as Arizona and Colorado. Residents of Michigan, Nevada, and Kansas can expect to get their first taste of Perspire in the early months of 2023, too.

Such milestones earned the franchise recognition with Entrepreneur’s 44th annual Franchise 500®; a ranking that shines a light on the year’s most successful, innovation, and agile franchise brands. Gracing the list for their first time ever, Perspire Sauna Studio came in at #400 overall, while also secured the #1 spot for the sauna category.

“2022 has been a year to remember,” said Lee Braun, founder and CEO of Perspire Sauna Studio. “It played a significant role in beginning to elevate us from an emerging brand into a leading wellness concept. Of course, towards that end, there’s plenty of work needed to take Perspire to the next level. And truthfully, it all starts with our ongoing effort to spread awareness and understanding of the mental and physical health benefits of infrared and red light therapy – both on a national level and amongst the populace of new markets we manage to break in to.”

The Perspire Sauna Studio team convened in Newport Beach this past October for their inaugural franchise conference. A momentous event that brought everyone under one roof for the very first time, and above else, gave them a space to celebrate the milestone’s that have been achieved in 2022. Such as signing their 100th franchise license and opening a record number of new studios, to name only a couple. It also provided the Perspire team the opportunity to announce what’s to come, including the attention-grabbing goal of reaching 500 operational franchise locations by 2027.

“Experienced and aspiring entrepreneurs are investing and reinvesting in the Perspire business model continuously,” said Lex Gascon, VP of Marketing for Perspire Sauna Studio. “There’s little question as to why, when you consider that Perspire is a first-of-its-kind concept, carving out a unique niche in a trillion-dollar industry, with minimal labor requirements to operate.”

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in new career opportunities or those looking to diversify their current portfolios. To learn more about the brand’s franchising opportunities, visit

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven, wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). It is within this transformative session, that we invite our guests to ignite the wellness within.

Established in 2010 by Founder & CEO Lee Braun, Perspire's goal is to expand to major markets throughout the U.S. to further instill its vision of making infrared sauna accessible to all. ? The company has awarded over 100 franchise agreements with 30 open and 30 studios under development within 24 states. 

Based in Southern California, Perspire Sauna Studio currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit, and follow the brand on social media @perspiresaunastudio. For franchising information, please contact

SOURCE Perspire Sauna Studio


Media Contact:

Regan Lee
Fishman Public Relations
847-945-1300 ext. 267

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