TruBlue Total House Care Franchise Signs California’s Comfort Keepers Multi-Unit Franchisee
Fueled by the recent strategic partnership between TruBlue and Comfort Keepers, multi-unit
franchisee Vince Maffeo is combining the two brands to create a one-stop shop for seniors and busy adults in Modesto.
January 27, 2023 // Franchising.com // CINCINNATI, OH – TruBlue Total House Care is celebrating the signing of multi-unit franchisee Vince Maffeo, who started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run Comfort Keepers franchises in 2008. Maffeo now owns Comfort Keepers throughout California.
“I knew it would be more beneficial to own a TruBlue location and more convenient for our clients,” said Maffeo. “Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.”
“It’s an important age group to reach because we have so many seniors that are aging,” Maffeo said. “My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet.”
TruBlue Total House Care subscription program provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and home maintenance. TruBlue franchisees are also able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.
“I’m all about executing and being able to understand how to provide the best service, whatever that means for the client,” said Maffeo. “At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.”
Maffeo officially signed with TruBlue to open one location in Modesto in 2023.
TruBlue President Sean Fitzgerald says he is thrilled to welcome Maffeo into the TruBlue family, especially following the strategic alliance between TruBlue and Comfort Keepers.
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